full2011_inter.pdf - page 208

2011 International Conference on Alternative Energy in Developing Countries and Emerging Economies
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question = 8 ,Average of important factor = 8.92. It
means that the executive of this organization have
capability and visions. This organization is a Thai, big,
selected staff for working, always developing the
organization, rewarding their standard, and doing the
complete of energy affairs.
TABLE III
F ACTOR LOADING, IOC ,WEIGHT DATA IN 3RD DIMENSION
3rd dimension : The executive
efficiency and operation
organization
Factor
loading IOC Weight
The executive have high
performance 0.61 1.00 10.00
Good visions 0.65 1.00 10.00
Smart workers 0.70 1.00 8.00
Always developing the organization 0.63 1.00 9.33
rewarding their standard 0.51 1.00 9.33
Big organization 0.57 1.00 8.33
doing the complete of energy affairs 0.41 1.00 8.00
Thai organization 0.45 1.00 8.67
Forth dimension 4: The promotion of organization
image; the popular and rewarded product, and high –
priced stock:Eigen value = 1.475 , IOC passed question =
6 ,Average of important factor = 7.48. It means that
frequency of exposure and satisfaction to internal
organization communication (Advertisement/PR),
satisfactory to selling promotion is the energy was
rewarded, being popular, and stock price raised high.
TABLEIV
F ACTOR LOADING, IOC ,WEIGHT DATA IN 4TH DIMENSION
4th dimension : The promotion of
organization image; the popular and
rewarded product, and high – priced stock
Factor
loading IOC Weight
You like the advertising / public relations
media from this brand e.g. you love the
advertising.
0.76 1.00 9.33
You always see the advertising or public
relations media from this organization 0.80 1.00 8.00
Love the promotion 0.60 1.00 7.33
The energy was rewarded from many
institute 0.46 1.00 9.00
Most of the people use this product 0.53 1.00 7.00
stock price of the organization raised high 0.57 0.67 8.33
Fifth dimension: Variety of branches: Eigen value =
1.390 , question passed IOC = 8, Average of important
factor = 10.0 . It means that the organization have got
many service centers.
TABLE V
F ACTOR LOADING, IOC ,WEIGHT DATA IN 5TH DIMENSION
5th dimension : Many branches Factor
loading IOC Weight
Many branches 0.51 1.00 10.00
The experts gave 10 marks to 9 of the indicator. The
category defined the indicators.
- Organization is a leading, successful, modern,
transparency organization. It always develops the new
energy for their customers, and has got many branches.
- The executive is person who has got a high
performance and a good vision.
- Employee is, service minded, e.g. smiley,
enthusiastic service, and service with honor.
It is implied that the image indicator (important to
producing and distributing energy product) are:
- The image of organization (in leading , successful,
modern, transparency organization. It always develops
the new energy for their customers, and have got many
branches)
- The image of high performance executive
- The image of service minded employee
Overall CIs in this research are the aggregations of
knowledge, attitude, and emotional perception toward
energy organization, by mass media exposure, product
using, services, and interactive with organization
servants,[18].The combination set of perceptions have
had crucial differentiated from pervious study, in this
research CI dimensions are not outstanding CI dimension,
but are grouped combination among various set of CI
issue, such as the first CI dimension: “combination of the
belief of executive and organization morals, service of
petrol station, product quality, administration and service
staff [2]”, or the fourth CI dimension: “promotion of
organization image; the popular and rewarded product,
and high – priced stock[3]”.
Although, this research found main dimensions of
indicators are same previous theoretical, and research
like: organizational trustworthy, the executive efficiency
and operation organization. The crucial differentiate
indicators, however; are the first dimension “the
combination of the belief of executive and organization
morals, service of petrol station, product quality,
administration and service staff, and the fourth dimension
“The promotion of organization image; the popular and
rewarded product, and high – priced stock. Both indicator
dimensions are the new ones, the first one is an
aggregation of organizational, products, services, and
personal perception; whereas, the second one is an
aggregation of organization communication, sale
promotion, popularity of product, and organizational
value in stock market perception; this result can imply
consumers adjust energy corporate by overall emotional,
attitude toward the organization.
Particularly, energy product trustworthiness along
with belief executive and organization morals and
experience with organization personal and service, can
imply that well service management, and communicate
good energy organization image can improve product
image, and add value for product.
Energy CIs in this research are similar to several Total
Quality (TQM) evaluation criteria; main criteria that
consistent with energy CI indicator dimensions is
leadership criteria, and quality of product and service; for
more detail please follow Table VI.
2 The first dimension is compose of 4 issue theoretical image
perception: organizational image, product image, service image, and
official servants.
3 The fourth dimension is compose of 3 issue theoretical image
perception: