full2012.pdf - page 1272

‡ªµ¤°Á®¥ºÉ° °Š—o ªŠÁ˜nµo ¤ 0LFUDVSLV GLVFRORU )DEULFLXV &ROHRSWHUD &RFFLQHOOLGDH
3UH\ SUHIHUHQFH RI 0LFUDVSLV GLVFRORU )DEULFLXV &ROHRSWHUD &RFFLQHOOLGDH
œµ¥œ§Áš¡ °·œÄ®¤ ¨³ ª· „´œ—µ ¦´˜œ¡´œ›r
1DUXWKHS ,QPDL DQG :LJXQGD 5DWWDQDSXQ
š‡´—¥n°
—oªŠÁ˜nµ˜´ª®ÎÊ µ®¨µ¥œ· —œ°„‹µ„„·œÂ¤¨Š„¨»n¤Á¡¨¸Ê ¥ÁžÈ œ°µ®µ¦®¨´„¨oª ¥´Š„·œµŠn ªœ °Š¡ºÁžÈ œ°µ®µ¦
Á¦· ¤ Ánœ Á„¦ œÎÊ µ®ªµœ ¨³Ä ÁžÈ œ˜oœ —oªŠÁ˜nµo¤ 0LFUDVSLV GLVFRORU )DEULFLXV &ROHRSWHUD &RFFLQHOOLGDH ÁžÈ œ
—oªŠÁ˜nµ˜´ª®ÎÊ µš¸É ¤¸™·Éœ°µ«´¥Äœœµ oµª ‹µ„„µ¦«¹„¬µ„µ¦Á oµ®µ˜oœ oµªš¸É °¥¼n Ĝ¦³¥³„µ¦Á‹¦· ¡´•œµš¸É˜„˜n µŠ„´œ °Š—o ªŠ
Á˜n µo¤ ¡ªnµ —oªŠÁ˜nµo¤°˜oœ oµªš¸É°¥¼nĜ¦³¥³„µ¦Á‹¦· ¡´•œµšµŠ„µ¦¦oµŠnªœ ¥µ¥¡´œ›»r®¦º °¦³¥³°°„—°„
UHSURGXFWLYH VWDJH ¨³˜oœ oµªš¸É°¥¼nĜ¦³¥³„µ¦Á‹¦·¡´•œµšµŠ¨Îµ˜oœÂ¨³Ä®¦º °¦³¥³Â˜„„° YHJHWDWLYH VWDJH Ťn
˜„˜nµŠ„´œ °¥nµŠÅ¦„Șµ¤Äœ¦³®ªnµŠ„µ¦«¹„¬µ¡ªnµ —oªŠÁ˜nµo¤„· œÁ„¦ oµªÂ¨³Ÿ¤¡´œ›»rœ¦ªŠ oµª Ž¹É Š°—‡¨o°Š„´
Ÿ¨„µ¦«¹„¬µ‡ªµ¤° °Š—oªŠÁ˜nµo¤˜n°˜oœ oµªÄœ¦³¥³°°„—°„¨³Á¡¨¸Ê ¥°n°œ o µ¥ $SKLV JRVV\SLL *ORYHU +HPLSWHUD
$SKLGLGDH Ž¹É ŠÁžÈ œÁ®¥ºÉ °Äœ›¦¦¤µ˜·œ·—®œ¹É Š °Š—oªŠÁ˜n µo¤ —oªŠÁ˜nµo¤ 0 GLVFRORU ° oµªš¸É °¥¼nĜ¦³¥³°°„—°„Ž¹É Š
ÁžÈ œÂ®¨nŠ°µ®µ¦Á¦· ¤š¸É Î µ‡´¤µ„„ªnµ $ JRVV\SLL ‹µ„„µ¦´ŠÁ„˜¡§˜· „¦¦¤ °Š—oªŠÁ˜nµo¤Äœ›¦¦¤µ˜· ¡ªnµ—oªŠÁ˜nµ
o¤Äož¦³Ã¥œr˜oœ oµªš´Ê ŠÁžÈ œš¸ÉŸ¤¡´œ›»r ªµŠÅ n ÁžÈ œÂ®¨nŠ°µ®µ¦Á¦· ¤ ¦ª¤™¹ŠÄo®¨Žn°œ˜´ª‹µ„Ÿ¼o¨nµÂ¨³ÂŠÂ——
„µ¦´ŠÁ„˜¡ªnµ—oªŠÁ˜nµo¤„· œÁ„¦®oµÂ—Š ,VFKDHPXP UXJRVXP 6DOLVE ÁžÈ œ°µ®µ¦Äœœ°„§—¼šÎµœµ —oªŠÁ˜nµo ¤ÁžÈ œ
¤¨Šš¸É¤¸‡ªµ¤‹ÎµÁ¡µ³˜n°™·Éœš¸É°¥¼n°µ«´¥‡n °œ oµŠ¼ Š ÁœºÉ °Š‹µ„¡‹Îµœªœž¦³µ„¦¼ŠÄœµŠÂž¨ŠœµÁšnµœ´Ê œ
‡ÎµÎµ‡´ —oªŠÁ˜nµo¤ Á¡¨¸Ê ¥°n°œ o µ¥ ˜oœ oµª ¦³¥³°°„—°„ ¦³¥³Â˜„„°
$EVWUDFW
0DQ\ VSHFLHV RI SUHGDWRU\ ODG\ELUG EHHWOHV IHHG RQ SODQW PDWHULDOV VXFK DV SROOHQ QHFWDU DQG OHDI EODGH DV
VHFRQGDU\ IRRG VRXUFHV RWKHU WKDQ PDMRU SUH\V KHPLSWHUDQ LQVHFWV 0LFUDVSLV GLVFRORU )DEULFLXV &ROHRSWHUD
&RFFLQHOOLGDH LV SUHGDWRU RI ULFH GHOSKDFLG LQKDELW LQ ULFH ILHOG 5HVXOW RI WKH VWXG\ RQ WKH LQIOXHQFH RI GLIIHUHQW
SK\VLRORJLFDO VWDJHV RI ULFH RQ WKH SUHIHUHQFH RI 0 GLVFRORU LQGLFDWHG WKDW 0 GLVFRORU SUHIHUUHG ULFH DW YHJHWDWLYH
VWDJH DV ZHOO DV UHSURGXFWLYH VWDJH 8QGHU WKH ODERUDWRU\ REVHUYDWLRQ 0 GLVFRORU IHG RQ ULFH SROOHQ DQG PDWHG RQ ULFH
VSLNH 7KHVH EHKDYLRUV ZHUH FRQVLVWHQW ZLWK WKH UHVXOW RI WKH VWXG\ RQ SUHIHUHQFH RI 0 GLVFRORU RQ ULFH DW
UHSURGXFWLYH VWDJH DQG RWKHU QDWXUDO SUH\ $SKLV JRVV\SLL *ORYHU +HPLSWHUD $SKLGLGDH 0LFUDVSLV GLVFRORU
GLVWLQFWO\ PRUH SUHIHUUHG ULFH DW UHSURGXFWLYH VWDJH WKDQ $ JRVV\SLL )LHOG REVHUYDWLRQV SUHVHQWHG WKDW 0 GLVFRORU
XWLOL]HG ULFH IRU PDWLQJ OD\LQJ IHHGLQJ DQG KLQGLQJ IURP SUHGDWRU DQG VXQ OLJKW 0LFUDVSLV GLVFRORU FRQVXPHG SROOHQ
RI UHG JUDVV ,VFKDHPXP UXJRVXP 6DOLVE GXULQJ RII VHDVRQ RI ULFH FXOWLYDWLRQ 6SHFLILF KDELWDW RI 0 GLVFRORU ZDV
GHWHUPLQHG LQ WKLV VWXG\ EHFDXVH KLJK SRSXODWLRQ QXPEHU RI 0 GLVFRORU ZDV IRXQG LQ RQO\ VRPH VWXG\ VLWHV
.H\ZRUGV &RFFLQHOOLGDH &RWWRQ DSKLG 5LFH 5HSURGXFWLYH VWDJH 9HJHWDWLYH VWDJH
œ· ·˜ž¦·µ˜¦¸ µ µª·µÁš‡ÃœÃ¨¥¸„µ¦Á„¬˜¦ ‡–³Áš‡ÃœÃ¨¥¸Â¨³„µ¦¡´•œµ»¤œ ¤®µª·š¥µ¨´¥š´„¬·– ¡´š¨»Š
° —¦ µ µª·µÁš‡ÃœÃ¨¥¸„µ¦Á„¬˜¦ ¨³ ®œnª¥ª· ‹´¥¡ºÁ ˜¦o °œ£µ‡Ä˜o ‡–³Áš‡ÃœÃ¨¥¸Â¨³„µ¦¡´•œµ» ¤œ ¤®µª·š¥µ¨´ ¥š´„¬· – ¡´š¨»Š
&RUUHVSRQGLQJ DXWKRU H PDLO UZLJXQGD#WVX DF WK 7HO ([W
1272
การประชุมวิชาการระดับชาติ มหาวิ ทยาลัยทักษิณ ครั้งที่ 22 ประจำปี 2555