Proceeding2562

2113 การประชุมวิชาการระดับชาติมหาวิทยาลัยทักษิณ ครั้งที่ 29 ประจ�ำปี 2562 วิจัยและนวัตกรรมเพื่อการพัฒนาที่ยั่งยืน The satisfaction of tourist towards hostel management: A case study in hatyai Pheerawas Nookate 1 Wassana Kwantongyim 1 Kanokporn Kaewpromthong 2 Karnjana Wongkanta 3 Keswadee Promrach 3 Wilaiporn Rukjul 3 and Rosinee Kasor 3 Abstract I ntroduction : Today, the way for travelling of tourist is quiet difference from the past. The travel trends tend to be arranged their trip foreign individual tourist for to learn foreign cultures, so that it’s effect for Hostel business that grow increasingly continuously. Objective : To study the satisfaction of tourist towards hostel management. A case study in hatyai. Methods : The researcher used quantitative Research method to analyze data for this study. A case study in Hatyai (Niphatuthit 1 rd., Niphatuthit 3 Rd., and Thammanoonvithi Rd.,) A sample is tourist who are experience in Hostel, a total of 250 sample. The researcher uses quota sampling and analyze data by percentage means and standard deviation. Results : The result found that the majority of sample for this research are male, foreign tourists from Malaysia who aged between 25-34 years old. Majority of the sample are single. Sample satisfaction has a significant effect on a services quality with average score is 4.40, a quality of accommodation is 4.22, a security monitoring is 4.03 and a hostel’s facilities is 3.99 respectively. Conclusion : As a result of this study, it found that services quality is the most effect to satisfaction of the tourist especially staffs’ attentive, help them to fix a problem and have a good language skill to communicate with foreigner. Keywords : Satisfaction, Management, Hostel.