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Logistics Service Quality: in the Eyes of SMEs in Songkhla, Thailand
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Abstract
This research aims to compare logistics service quality from the eyes of small business and
medium business in Songkhla. The research sample consisted of 198 entrepreneurs and managers of
SMEs in Songkhla.ǰThe research instrument was 7-point Likert scale questionnaires (
D
= 0.
ǰǰData
was analyzed via independent sample t-test, using SPSS. The result indicates that the attitude of
entrepreneurs and managers of SMEs towards logistics service quality in “less damage” aspects are
statistically different at the significant level of 0.05. Entrepreneurs, managers and marketing
practitioners in logistics business can use the research results to formulate marketing strategies and
services for improve their logistics service quality to better satisfied their customers’ need.
Keywords:
ǰLogistics Service Quality, SMEs, Songkhla
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*
ǰCorresponding author:ǰTel: 089-2995757. E-mail address:
