Adaptive Agriculture Resilient Innovations for Sustainable C

8 Abstract Agriculture continues to shape the livelihoods of rural agricultural communities in Malaysia, yet farmers face growing challenges from climate change, rising input costs, and unstable markets. In this context, adaptive agricultural extension is more than just technical advice. It is a lifeline that helps farmers remain resilient, embrace innovation, and secure their future. Precision farming technologies, promoted under Agriculture 4.0, hold great promise to improve productivity and sustainability. However, their adoption among smallholder pineapple farmers remains limited, raising important questions about what drives or hinders uptake. This study examines the factors influencing the adoption of precision farming technologies among Malaysian pineapple farmers, within the framework of the Theory of Planned Behaviour (TPB). Using a quantitative survey, it examines how farmers’ attitudes toward technology, their perceived control over implementation, and the influence of community norms shape adoption decisions. The study also identifies key barriers, including concerns about data privacy, unreliable internet access, limited technical know-how and training, high investment costs with uncertain returns, and insufficient institutional support. Addressing these barriers reinforces the need for extension strategies that do more than transfer knowledge, but instead build trust, confidence, and practical skills among farmers. By integrating digital innovation with participatory and community-driven approaches, adaptive extension can empower pineapple farmers to overcome constraints and realize the potential of precision farming. In doing so, it strengthens resilience, fosters inclusivity, and contributes to a more sustainable transformation of Malaysia’s agricultural sector. Keywords: adaptive agricultural extension, precision farming technologies, technology adoption, pineapple farmers, Malaysia Adaptive Agricultural Extension: Adoption of Precision Farming Technologies among Malaysian Pineapple Farmers Shah, J. A.* , Ismail, N. A. , Rasib, F. N. , Haris, N. B. M. , & Mazlan, N 1 1 1 1 1 ¹ Department of Agriculture Technology, Faculty of Agriculture, Universiti Putra Malaysia, Malaysia *Corresponding author’s email: jasmin.arifshah@upm.edu.my Webinar Seminar: Adaptive Agriculture: Resilient Innovations for Sustainable Change Date: 7 November 2025 | Time: 09.00 – 12.00 (Thai Time) Hosted: Faculty of Technology and Community Development, Thaksin University, Thailand