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Purchasing Behavior of Customer and Importance of Marketing Mix
One Tambon One Product in Nakhonratchasima Province
Ăíĉ
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üąýąýĉ
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1*
Atit Tiwasasit
1*
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ćǰOTOPǰ×ĂÜñĎš
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ć OTOP ĔîÝĆ
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ćǰOTOP ìĊę
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÷ÜđïîöćêøåćîǰĒúąÿëĉ
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ĂǰChi-Square t-testĒúąǰf-test ANOVA
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ćĀîċę
ÜêĞ
ćïúĀîċę
Üñúĉ
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Abstract
The purposes of this research were to study purchasing behaviors of customer and importance
of marketing mix on One Tambon One Product in Nakhonratchasima province. The population was the
consumers who had ever bought One Tambon One Product in Nakhonratchasima province. The 385
persons were the selected sample for this research by using Accidental sampling. Questionnaire was
the tool to collect data. Analyze data by both Descriptive Statistic technique; percentage, mean
average, standard deviation and in Inference Statistic; Chi-Square test, t-test and f-test ANOVA
The research found that the personal data factor of the sample were related to One Tumbon
One products purchasing behavior and the different of personal data factor affected to the important
level of OTOP product’s marketing mix.
Keywords:
Purchasing Behavior, Marketing Mix, One Tambon One Product
1
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úǰîÙøøćßÿĊ
öćǰ30000
*ǰCorresponding author: Tel.: 044203778-84 E-mail address
