เอกสารการประชุมวิชาการและเสนอผลงานวิจัย มหาวิทยาลัยทักษิณ ครั้งที่ 19 2552 - page 1138

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Horses Rental Business at Cha-Am Beach, Cha-Am District, Phetchaburi Province
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Phitak Siriwong1*, Jaturaporn Suriyachay2, Piyawan Pae-oui2, Sunisa Jaitrong2,
Amornwadee Muangsuk2 and Arunroong Cheewacharoenkul2
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Abstract
The purpose of this study was to investigate methods, challenges and obstacles in managing the business
of horse rental at Cha-Am Beach, Cha-Am District, Phetchaburi Province using a qualitative research method. In-
depth interviews were conducted with 7 key participants. The results revealed that the horse rental business
consists of the process of: selecting a horse breed, purchasing the selected bleed, training and raising the horse,
registering the horse, acquiring a rental service license the horse, and renting out the horse. The challenges and
obstacles for horse rental business were service problems, lack of formal riding clothes for horse attendants, horse
waste on the Cha-Am Beach, and lack of business on a rainy day.
Keyword : Horses Rental Business, Cha-Am Beach
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* Corresponding author Ú¦«´ ¡šr/Ú¦µ¦ 089-0747074/ 032-594026