full2010.pdf - page 1903

1865
descriptive statistics including percentage, Mean, and standard deviation. The result showed that most people in
the sample group were male of less than 20 years behavior of tourists who had never face a real buffalo before,
and they came to acquire knowledge and experience. According to the marketing mix, it was found that personnel
was the most influent factor on tourism. The factors which followed include place, physical evidence, process,
product, and promotion respectively.
Keywords: Buffalo Thai village, The Marketing mix.
šœÎµ
‹´Š®ª´—»¡¦¦–»¦¸ Áž}œ‹´Š®ª´ —®œ¹ÉŠš¸É¤¸Â®¨nŠšn°ŠÁš¸É¥ª¤µ„¤µ¥ ¨³š¸É¹ÊœºÉ°ªnµÁž}œ Á¤º°Š°¼noµª°¼nœÊÎ µ Á¡¦µ³
Áž}œ‹´Š®ª´ —š¸É¤¸‡ªµ¤°» —¤¤¼¦–r šµŠš¦´¡¥µ„¦ µªo µœnªœÄ®nŸ¼„¡´œ°¥¼n„´šo°ŠÅ¦nšo°Šœµ˜´Ê ŠÂ˜nݦµ–„µ¨
¨³¥´Š‡Šºš°—„µ¦Á¨¸Ê¥Š¸¡—o ª¥„µ¦Á¡µ³ž¨¼„¤µ‹ª‹œž{‹‹»´ œ(žd˜·´¥ ¡Š¬rªµœ·°œ´œ˜r,2543) „µ¦šÎµœµÁž}œ
°µ¸¡®¨´ „ °Šµª»¡¦¦–» ¦¸ n ªœÄ®n Á¡¦µ³‹´ Š®ª´—»¡¦¦–» ¦¸ Áž}œš¸É¦µ¨»n¤Â¨³¤¸ ¤nœÊÎ µšnµ‹¸ œÅ®œŸnµœ
µ¤µ¦™šÎµœµž¦´ŠÅ—o ž¦³¤µ–že¨³ 2-3 ‡¦´Ê Š ×¥‹³Å¤nž¦³„´ž{®µ£´¥Â¨oŠ ¨³¤´¥¦¦¡»¦»¬šÎ µœµÃ—¥Äo
‡ªµ¥Áž}œÁ‡¦ºÉ °Š¤º°Äœ„µ¦Å™œµ ˜n °¤µÁ¤ºÉ°¤¸Áš‡ÃœÃ¨¥¸ Á o µ¤µ‡œ„ÈÁž¨¸É¥œÅžÄoÁ‡¦ºÉ °Š‹´ „¦Äœ„µ¦šÎµœµ¤µ„ ¹Ê œ
Á¡¦µ³nª¥Ä®ož¦³®¥´—¦ŠŠµœ ž¦³®¥´ —Áª¨µ ‹œš»„ª´œœ¸Ê‡ªµ¥¨—œo°¥‹œ¨¼„®¨µœÂšÅ¤n¦¼o‹´„ Ťn ¦¼oªnµ‡ªµ¥Áž}œ
°¥nµŠÅ¦ ¨³»—šoµ¥°µ‹‹³n ŠŸ¨Ä®o‡ªµ¥®µ¥Åž‹µ„´Š‡¤Åš¥Á¨¥„ÈÁž}œÅ—o
®¤¼noµœ°œ» ¦´„¬r‡ªµ¥Åš¥‹´ —Áž}œ®¤¼no µœÁ¨È„Ç Ĝ˜Î µ¨ª´ŠœÊεŽ´  °ÎµÁ£°«¦¸ž¦³‹´œ˜r ‹´ Š®ª´—» ¡¦¦–»¦¸
ÁœºÉ°Š—oª¥µªoµœÁ¨È ŠÁ®Èœ™¹Š‡ªµ¤Î µ‡´ °Š‡ªµ¥Åš¥ ¨³ž{‹‹»´ œ¤¸„µ¦œ´œ» œ„µ¦šn°Ššn°ŠÁš¸É¥ªÁ¡·É¤¤µ„ ¹Êœ
µªoµœ‹¹ Š‹´ —˜´ÊŠ ¹Ê œ¤µÁž} œ«¼œ¥r ¦ª¤Á¨¸Ê¥Š‡ªµ¥Åš¥Åªo Á¡ºÉ°„µ¦°œ» ¦´ „¬r ˜¨°—‹œ‹´—Ä®o¤¸ „µ¦‹Îµ¨°Šª· ™¸Â¨³
ª´•œ›¦¦¤¡ºÊœoµœ£µ‡„¨µŠ ¹Êœ¤µÁ¡ºÉ°ºµœÄ®o Á¥µªœ¦»nœ®¨´ŠÅ—oÁ¦¸¥œ¦¼o ¨³«¹„¬µÃ—¥°µ«´¥«´„¥£µ¡—oµœ„µ¦
šn°ŠÁš¸É¥ªÁ·Š°œ»¦´„¬r™nµ¥š°—ª·™¸¸ª·˜‡ªµ¤Áž}œ°¥¼n—´ÊŠÁ—· ¤ Á¦¸¥Šnµ¥ ‹œµ¤µ¦™¦oµŠºÉ °Á¸¥ŠÄ®o Áž}œš¸É¦¼o‹´„Äœ
®¤¼nœ´ „šn°ŠÁš¸É ¥ªš´ÊŠµªÅš¥Â¨³µª˜nµŠµ˜· («¦¸ »—µ ¡¦¤š°Š,2549)
‹µ„š¸Éŗo„¨n µª¤µ oµŠ˜o œ ‹³Á®ÈœÅ—oªnµ‡œÅ—o Ä®o‡ªµ¤Îµ‡´„´ ‡ªµ¥Åš¥¤µ„ ¹Êœ ¦ª¤„´Äœž{‹‹»´ œÂ®¨n Š
šn°ŠÁš¸É¥ªÅ—o Á„·— ¹Ê œ¤µ¤µ„¤µ¥®¨µ„®¨µ¥¦¼žÂ ˜„˜nµŠ„´œÅ¤n ªnµ‹³Áž}œ‡œÅš¥®¦º°µª˜nµŠµ˜· „È®´ œ¤µœ·¥¤
„µ¦šn°ŠÁš¸É¥ªÁ¡ºÉ°Áž} œ„µ¦¡´„Ÿn °œ Ĝª´œ®¥»—®¦º °˜µ¤Ã°„µ˜nµŠÇ„´œÅž ¡¦o°¤š´ÊŠš¸É °.«¦¸ ž¦‹´œ˜r ‹.»¡¦¦–»¦¸
ŗo¤¸„µ¦‹´—šÎµÂ®¨nŠšn°ŠÁš¸É¥ªÁ·Š°œ»¦´„¬r¹Êœ¤µ Ÿ¼o«¹„¬µ‹¹ŠœÄ‹«¹„¬µž{ ‹‹´¥šµŠ„µ¦˜¨µ—š¸É nŠŸ¨Ä®oœ´„šn°ŠÁš¸É¥ª
Á oµ¤µšn°ŠÁš¸É¥ªš¸É ®¤¼noµœ°œ»¦´„¬r‡ªµ¥Åš¥ °´ œ‹³nŠŸ¨Ä®oo µœ‡ªµ¥Å—ošÎ µ„µ¦¡´•œµž¦´ ž¦»ŠÄ®o˜¦Š˜µ¤‡ªµ¤
˜o°Š„µ¦ °Šœ´„šn°ŠÁš¸É ¥ªÅ—oĜ°œµ‡˜
ª´˜™»ž¦³Š‡r
1.Á¡ºÉ°«¹„¬µ¡§˜· „¦¦¤„µ¦¤µšn°ŠÁš¸É ¥ª®¤¼noµœ°œ»¦´„¬r‡ªµ¥Åš¥ °.«¦¸ž¦³‹´œ˜r ‹.»¡¦¦–»¦¸
2.Á¡ºÉ°«¹„¬µž{‹‹´¥nªœž¦³¤šµŠ„µ¦˜¨µ—š¸É nŠŸ¨Ä®o‡œ¤µšn°ŠÁš¸É ¥ª®¤¼noµœ°œ»¦´„¬r‡ªµ¥Åš¥ °.«¦¸ž¦³‹´œ˜r
‹.»¡¦¦–»¦¸