full2010.pdf - page 1904

1866
°»ž„¦–r¨³ª·›¸—εÁœ·œ„µ¦ª· ‹´¥
¤¸¦µ¥¨³Á°¸¥—¨³ª·›¸ —εÁœ·œ„µ¦ —´Šœ¸Ê
1. °Á ˜ °Š„µ¦ª·‹´¥ „µ¦ª·‹´¥‡¦´ÊŠœ¸Êčo¦³Á¸¥ª·‹´¥Á·Šž¦·¤µ– (Quantitative Research) ץ妪‹
„¨»n¤œ´ „šn°ŠÁš¸É ¥ªš¸ÉÁ oµ¤µšn°ŠÁš¸É ¥ªš¸É®¤¼noµœ°œ» ¦´„¬r‡ªµ¥Åš¥ °.«¦¸ ž¦³‹´œ˜r ‹.»¡¦¦–»¦¸ ¤¸ÁœºÊ°®µÁ„¸É¥ª„´ ž{‹‹´¥
n ªœž¦³¤„µ¦˜¨µ—¦·„µ¦š¸É n ŠŸ¨˜n °„µ¦¤µšn°ŠÁš¸É ¥ª®¤¼no µœ°œ»¦´„¬r ‡ªµ¥Åš¥ 宦´ ¡ºÊ œš¸ÉĜ„µ¦Á„È 
¦ª¦ª¤ o°¤¼ ¨ ‡º° ®¤¼no µœ°œ»¦´„¬r‡ªµ¥Åš¥ °ÎµÁ£°«¦¸ž¦³‹´œ˜r ‹´Š®ª´—»¡¦¦–»¦¸
2. ž¦³µ„¦Â¨³„¨»n¤˜´ª°¥nµŠš¸É čoĜ„µ¦ª·‹´¥ ÁœºÉ °Š‹µ„„¨»n¤˜´ª°¥nµŠ¤¸‹Îµœªœš¸É¤µ„¨³Å¤n µ¤µ¦™
š¦µ‹Îµœªœš¸Éœnœ°œÅ—o ÁœºÉ°Š‹µ„Ĝ˜n¨³ª´œ¤¸ œ´„šn °ŠÁš¸É¥ª¤µšn°ŠÁš¸É ¥ªÅ¤nÁšnµ„´œ‹¹ŠÅ¤n µ¤µ¦™¦³» ‹Îµœªœš¸É
œnœ°œ °Šœ´„šn °ŠÁš¸É¥ªÅ—o Á¡ºÉ°Ä®o¦¦¨»ª´˜™»ž¦³Š‡r°Š„µ¦ª·‹´¥ Ÿ¼oª·‹´¥‹¹Š„ε®œ—„µ¦»n¤˜´ª°¥nµŠÂ³—ª„
„ε®œ— œµ—˜´ª°¥nµŠ˜µ¤ÂœªšµŠ °Š Yamane (1967) š¸É¦³—´‡ªµ¤ÁºÉ °¤´Éœ 95% Ĝ„¦–¸š¸É ž¦³µ„¦¤¸œµ—
Ä®n Ž¹ÉŠÅ—oœµ—˜´ª°¥nµŠÁšnµ„´ 400 ‡œ
3. Á‡¦ºÉ°Š¤º°š¸ÉčoĜ„µ¦ª·‹´¥‡¦´ÊŠœ¸Ê ‡º° °™µ¤ (Questionnaire) Ž¹É ŠÂnŠÁž}œ 3 ˜°œ ‡º ° ˜°œš¸É 1
o°¤¼¨š´É ªÅž °ŠŸ¼o˜°Â°™µ¤ ˜°œš¸É 2 ¡§˜·„¦¦¤„µ¦¤µšn°ŠÁš¸É¥ª®¤¼n oµœ°œ» ¦´„¬r‡ªµ¥Åš¥ ˜°œš¸É 3
ž{ ‹‹´¥nªœž¦³¤šµŠ„µ¦˜¨µ—š¸É nŠŸ¨˜n°„µ¦¤µšn°ŠÁš¸É¥ª®¤¼no µœ°œ»¦´„¬r‡ªµ¥Åš¥
4. ´Êœ˜°œ„µ¦ª· ‹´¥ ¤¸¦µ¥¨³Á°¸¥——´Šœ¸Ê
4.1 ššªœª¦¦–„¦¦¤‹µ„®œ´ Šº° Á°„µ¦ ¨³ªµ¦µ¦˜n µŠÇ š¸ÉÁ„¸É ¥ª o°Š„´ž{‹‹´ ¥nªœž¦³¤šµŠ
„µ¦˜¨µ—¨³¡§˜· „¦¦Ÿ¼o¦·Ã£‡
4.2 „ε®œ—ǦŠ¦oµŠÂ°™µ¤Á¡ºÉ °Ä®o˜¦Š˜µ¤ª´˜™»ž¦³Š‡r °Š„µ¦ª·‹´ ¥ ‹µ„œ´Êœ‹¹Š°°„
°™µ¤ ץ°™µ¤š¸É ¦oµŠ ¹ÊœÅ—ož¦¹„¬µ„´Ÿ¼oš¦Š‡»–ª» •·Äœ—oµœ˜nµŠ Ç
4.3 œÎµÂ°™µ¤ÅžÁ„ȝ¦ª¦ª¤ o°¤¼¨£µ‡œµ¤š¸É®¤¼n o µœ°œ»¦´„¬r‡ªµ¥Åš¥ ‹Î µœªœ 400 »— Ž¹ÉŠ
„¨»n¤˜´ª°¥nµŠ¤¸‹Îµœªœ¤µ„ —´Šœ´Êœ „µ¦„¦³‹µ¥„µ¦»n¤˜´ª°¥nµŠÁ¡ºÉ°Ä®o ŗož¦³µ„¦š¸É˜¦Š˜µ¤®´ª o° °ŠŠµœª·‹´¥š¸É‹³
«¹„¬µ Ÿ¼oª·‹´¥‹¹ŠÄoª·›¸„µ¦»n ¤˜´ª°¥nµŠÂ´ ŠÁ°· ®¦º°Â³—ª„
5. ª·›¸ „µ¦¦ª¦ª¤ o°¤¼¨ ‹³Äo ™·˜·Äœ„µ¦ª·Á‡¦µ³®ro°¤¼¨ ž¦³„°—oª¥ 2 nªœ ‡º° 1) ™·˜·¡¦¦–œµ
‡º° ¨´„¬–³ o°¤¼¨—oµœž¦³µ„¦«µ˜¦r ¡§˜·„¦¦¤„µ¦¤µšn°ŠÁš¸É ¥ª®¤¼noµœ°œ»¦´„¬r‡ªµ¥Åš¥ °›·µ¥Ã—¥Äo ‡nµ¦o°¥
¨³ ¨³ Ĝnªœž{‹‹´¥nªœž¦³¤šµŠ„µ¦˜¨µ—š¸É nŠŸ¨˜n °„µ¦¤µšn°ŠÁš¸É¥ª®¤¼noµœ°œ» ¦´„¬r‡ªµ¥Åš¥ °›·µ¥Ã—¥
čo‡nµ¦o°¥¨³ ‡nµÁŒ¨¸É¥ ( X ) nªœÁ¸É¥ŠÁœ¤µ˜¦“µœ (SD) ×¥¤¸Á„–”r„µ¦Ä®o‡³Âœœ —´ Šœ¸Ê
‡³ÂœœÁŒ¨¸É ¥¦³®ªnµŠ 4.51 – 5.00 ®¤µ¥‡ªµ¤ªnµ¤¸‡ªµ¤Á®ÈœÄœ¦³—´¤µ„š¸É »—
‡³ÂœœÁŒ¨¸É ¥¦³®ªnµŠ 3.51 – 4.50 ®¤µ¥‡ªµ¤ªnµ¤¸‡ªµ¤Á®ÈœÄœ¦³—´¤µ„
‡³ÂœœÁŒ¨¸É ¥¦³®ªnµŠ 2.51 – 3.50 ®¤µ¥‡ªµ¤ªnµ¤¸‡ªµ¤Á®ÈœÄœ¦³—´žµœ„¨µŠ
‡³ÂœœÁŒ¨¸É ¥¦³®ªnµŠ 1.51 – 2.50 ®¤µ¥‡ªµ¤ªnµ¤¸‡ªµ¤Á®ÈœÄœ¦³—´œo°¥
‡³ÂœœÁŒ¨¸É ¥¦³®ªnµŠ 1.00 – 1.50 ®¤µ¥‡ªµ¤ªnµ¤¸‡ªµ¤Á®ÈœÄœ¦³—´œo°¥š¸É »—