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Marketing Mix Factors of tourism in Buffalo Village at Sriprachan District, Suphanburi
Province.
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Jittapon Chumkete1 and Sukannika Chawpholoung2*
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Abstract
As objective of this research was to study marketing factors which had an impact on buffalo Village
tourism at Sriprachan District, Suphanburi Province. Questionnaire was used as a tool for data collection.
Population for the research was the tourists who visit the Buffalo Village. The sample size was determined by
Yamane’s approach (1967) and equaled to 400 persons. The sampling method was convenience sampling with
1 °µ‹µ¦¥rž¦³‹Îµµ µª·µ„µ¦˜¨µ— ‡–³ª· š¥µ„µ¦‹´—„µ¦ ¤®µª·š¥µ¨´¥«·¨žµ„¦ Ú¦: 086-6442777
E-mail:stroumphs@hotmail.com
Instructor in field of marketing, Faculty of Management Science, Silpakorn University, Tel: 086-6442777
E-mail: stroumphs @hotmail.com
2 œ´„«¹„¬µµ µª·µ„µ¦˜¨µ— ‡–³ª·š¥µ„µ¦‹´—„µ¦ ¤®µª·š¥µ¨´¥«·¨žµ„¦ Ú¦: 086-6647580
E-mail:pang_518@hotmail.com
Student in field of marketing, Faculty of Management Science, Silpakorn University, Tel. 086-6647580
E-mail: pang_518 @hotmail.com