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The Images of Southern Thai of R-Siam’s Singers in Music Videos
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Abstract
This research is qualitative research for study the images of Southern Thai of R-Siam singers
presented through music videos by analyzing content of 21 Southern-style R-Siam singers. Specific
selection from each artist's the most popular music video on YouTube, using the concepts of the
storytelling and the image as a framework to analyzing. The results showed that the images of R-Siam
singers presented through music videos are the gender images of the artists and the images through
storytelling and characters. Those two images are combined to build the identity of the artists, and can
be used for commercial communications. If those two images do not create incentive to music
consumers, the producer will together create a new image to replace the old image by using
techniques of visualization.
Keywords:
Images, Southern Thai, Music Video
1
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*
Corresponding author: Tel.: 0898761625. E-mail address:
