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Abstract
The project for development process and management of market for self-sufficiency economy based
agro-tourism in the five southern provinces: Through learning process, linkage and participation of networks was
aimed at exploring a guideline in the development of market for agro-tourism in five provinces in the South,
namely Phatthalung, Nakhon Si Thammarat, Songkhla, Trang and Satun, based on the self-sufficiency approach,
and at collecting basic data regarding agro-tourism groups in the five provinces in terms of socio-economic aspect,
cultural magnitude, folk wisdom, conservation of nature and environment, and understanding and awareness of
self-sufficiency economy based agro-tourism. The specific tourism groups under study in each province consist of
the following. In Nakhon Si Thammarat, two agro-tourism groups in Chang Klang District, Nakhon Si
Thammarat Province were selected for the study, i.e. Mushroom Enthusiast Club and Phrong Thai Bee Raising
Group. An agro-tourism group of Ban Ngoke Nam, Na Khayad Sub-district, Khuan Khanoon District was studied
in Phatthalung Province. In Trang, the Dried Fish Group using plastic net to prevent flies in Ban Bor Hin, Bor Hin
Sub-district, Sikao District was used as a sample for the study. In Satun, an agro-tourism group in Ban Wang
Prachan, Wang Prachan Sub-district, Khuan Don District was taken as a sample for the study. Finally, in
Songkhla, an agro-tourism group of Koh Yor Sub-district, Muang District was studied. The study for the
development process and management of market for agro-tourism in these provinces employed different
approaches. Study visits among the groups were made in order to exchange knowledge of development and
management of the market. Brainstorming among members of the groups and individual concerned was utilized
to come up with a guideline for the development of the market for self-sufficiency economy based agro-tourism.
As a result, each group attains an appropriate guideline, which can be summed up as the following. It is essential
that the agro-tourism groups in the five provinces are self-reliance. The groups should establish networks in order
to exchange ideas among group members and networks. Member participation in the group’s activities from the
beginning to end of the process is essential. The groups should emphasize the utilization of local natural
resources, such as material, equipment and folk wisdom for the operation of the groups. The groups should also
attempt to publicize in all media for students and individuals to use agro-tourism attractions as their leaning
resources. Good and friendly services in terms of food and accommodation should be provided to clients. It has
been suggested that local agency should provide continuous assistance to the group. The principles in the
guideline, if applied for the development and management of market for self-sufficiency economy based agro-
tourism, will provide sustainable income, better quality of life and balanced livelihood for the members of agro-
tourism groups in the five provinces.
Key words: Agro-Tourism, Market Development, Self-Sufficiency Economy, Learning Process, Participation