full2012.pdf - page 963

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Characteristic of Business and New Product Development Success in Food Processing Industry
Registered in the Federation of Thai Industries
žª¸– ͇œ» „¼¨1* °¦‹´ œš¦r «·¦·Ã˜· 2 ¨³°œ·ª´ „oª‹ÎµœŠ‡r 3
Paween Chokenukul 1*, Orachan Sirichote2 and Aniwat Kaewjomnong3
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Abstract
The purposes of this study aims to compare the level of new product development (NPD) success by
characteristic of business, such as forms of business, number of employees and total fixed assets. Sample was
146 firms of Thai food industry registered in The Federation of Thai Industries. The research instrument was
questionnaire with Alpha’s Cronbach Coefficient is equal to .92. Data was analyzed by using a Statistical Package
for Social Science (SPSS). Results revealed that the firm with differences in total fixed assets had significant
differences in new product development success at the statistically significant level of .001. Moreover, differences
in forms of business and number of employees are not different in new product development success.
Keywords: New product development (NPD) success, Thai food industry, Characteristic of Business
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* Corresponding author: E-mail: paween_taksin@hotmail.co.thTel: 083-1969-633
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การประชุมวิชาการระดับชาติ มหาวิ ทยาลัยทักษิณ ครั้งที่ 22 ประจำปี 2555