full2012.pdf - page 970

o°Áœ°Âœ³Äœ„µ¦œÎ µŸ¨„µ¦ª· ‹´¥ÅžÄo Î µ®¦´¦o µŠ‡ªµ¤ÎµÁ¦È ‹Äœ„µ¦¡´•œµŸ¨·˜£´ –”rÄ®¤n°Š
°»˜µ®„¦¦¤°µ®µ¦ ‡ª¦Ä®o ‡ªµ¤Î µ‡´„´ „µ¦¨Šš»œ—o µœ·œš¦´ ¡¥r™µª¦Áž} œÁºÊ °Š˜o œ ÁœºÉ°Š‹µ„„µ¦¤¸ š» œš¸ÉÁž} œ
·œš¦´¡¥r™µª¦Ž¹ÉŠž¦³„°—oª¥ š¸É—·œ °µ‡µ¦ ¨³°»ž„¦–r š¸ÉÁ¡¸¥Š¡°Â¨³Á®¤µ³¤ ‹³n ª¥Ä®o›» ¦„·‹¦o µŠ‡ªµ¤ÎµÁ¦È‹Äœ
„µ¦¡´•œµŸ¨· ˜£´–”rÄ®¤n °°„¼n˜¨µ—Å—o°¥nµŠ¤¸ ž¦³·š›·£µ¡ Ž¹ÉŠ‹³nŠÁ¦·¤Ä®o›» ¦„·‹„oµª¼n ‡ªµ¤¤´Éœ‡Š°¥nµŠ¥´É Š¥ºœ ¨³
Á¤ºÉ°›»¦„· ‹¤¸ nªœÂnŠšµŠ„µ¦˜¨µ—š¸É Á®¤µ³¤Â¨oª ‹¹Š‡n°¥Á¡·É¤‹Îµœªœ¡œ´„ŠµœÄ®o °—‡¨o °Š„´£µ¦„·‹š¸É ¥µ¥˜´ª˜µ¤¤µ
‹µ„œ´ÊœÁ¤ºÉ°›»¦„· ‹Á˜·Ã˜°¥nµŠ¤´Éœ‡ŠÂ¨oª‹¹Š‹³¡·‹µ¦–µªnµ¤‡ª¦ž¦´Áž¨¸É ¥œ¦¼žÂ„µ¦—εÁœ·œ„µ¦ °Š›»¦„·‹®¦º °Å¤n
‡Îµ °‡»–
° °‡» – ‡» –šª¸ žd ¥³¡´•œµ ž¦³›µœ„¦¦¤„µ¦¦· ®µ¦¦· ¬´šÂžŽ·¢d ‡ ž¦¦¼ž´ ˜ªrœÊÎ µ ‹Î µ„´ — ¨³
¦°Šž¦³›µœ£µ°»˜µ®„¦¦¤Â®nŠž¦³Áš«Åš¥ iµ¥ª·‹´¥Â¨³¡´•œµ ‡» –¡ªŠÁ¨È „ Á°¸É ¥¤Î µœµ Ÿ¼o‹´ —„µ¦ iµ¥Ÿ¨· ˜
¦· ¬´š žŽ·¢d ‡Âž¦¦¼ž´˜ªrœÊÎ µ ‹Îµ„´— Ÿ¼oš¸É Ä®o‡ªµ¤nª¥Á®¨º °Äœ„µ¦šÎµª·‹´¥ ¦ª¤Åž™¹ Š›»¦„· ‹˜nµŠÇĜ„¨»n ¤°»˜µ®„¦¦¤
°µ®µ¦ °Š£µ°»˜µ®„¦¦¤Â®nŠž¦³Áš«Åš¥š¸ÉÄ®o‡ªµ¤°œ»Á‡¦µ³®rĜ„µ¦˜°Â°™µ¤
Á°„µ¦°oµŠ°·Š
—ªŠ¤¦ °¦¡·œšr, „„¦ ÁŒ¨·¤„µ‹œµ, ¡¦ „¸¦³»œš¦¡Š¬r, ž¦·—µ ¤–¸Ã¦‹œr ¨³¤¡Š¬r ¡¦°»ž™´¤£r. (2552).
„µ¦´ ¸„µ¦ÁŠ·œ. (¡· ¤¡r‡¦´ÊŠš¸É 6). „¦»ŠÁš¡² : Î µœ´„¡·¤¡r®nŠ‹» ¯µ¨Š„¦–r¤®µª·š¥µ¨´¥.
«·¦·ª¦¦– Á¦¸¦´˜œr, ž¦· ¨´„¬·˜µœœšr, «»£¦ Á¦¸ ¦´˜œr ¨³°Š°µ‹ žš³ªµœ·. (2541).
„¨¥»š›r„µ¦˜¨µ—¨³„µ¦¦·®µ¦„µ¦˜¨µ—. „¦» ŠÁš¡² : Á¡¦‹¦´ Š®nŠÃ¨„›»¦„· ‹.
Akgun, A. E., Lynn, G. S., and Yilmaz, C. (2006). “Learning process in new product development teams and effects
on product success: A socio-cognitive perspective,” Industrial Marketing Management. 35(2),
210 - 224.
Cheng, C. C., and Shiu, E. C. (2008). “Critical success factors of new product development in
Taiwan’s electronics industry,” Asia Pacific Journal of Marketing and Logistics . 2(2), 174 - 189.
Cuthill, I. D. H. (2001). Organizational learning and new product development success. Ph.D. Thesis.
United States -- New York : Syracuse University.
Islam, M. Z., Doshi, J. A., Mahtab, H. and Ahmad, Z. A. (2009). “Team learning, top management support and
new product development success,” International Journal of Managing Projects in Business.
2(2), 238 – 260.
Millward, H. and Lewis, A. (2005). “Barriers to successful new product development within small manufacturing
companies,” Journal of Small Business and Enterprise Development. 12(3), 379 – 394.
Yang, Y. (2007). Relationships between goal setting, innovation, project management, quality, speed to
market, and new product success . Ph.D. United States -- Florida : Lynn University.
970
การประชุมวิชาการระดับชาติ มหาวิ ทยาลัยทักษิณ ครั้งที่ 22 ประจำปี 2555