เอกสารการประชุมวิชาการและเสนอผลงานวิจัย มหาวิทยาลัยทักษิณ ครั้งที่ 19 2552 - page 1322

„µ¦ž¦³»¤ª·µ„µ¦Â¨³Áœ°Ÿ¨Šµœª·‹´¥¤®µª·š¥µ¨´¥š´ „¬·– ‡¦´Ê Šš¸É 19 ž¦³‹Îµže 2552
9
4. „µ¦¡´•œµ„¨¥»š›ršµŠ„µ¦˜¨µ— °ŠŸ¨·˜£´–”r°µ®µ¦Âž¦¦¼ž¡ºÊœoµœ¼n˜¨µ— OTOP : „¦–¸«¹„¬µ ž¨µÁ‡È¤˜µ„
®oŠ °Šµªoµœ®µ—š¦µ¥ µª ˜Îµ¨œµÁ„¨º° °Î µÁ£°„´œ˜´Š ‹´Š®ª´—˜¦´ Š
‹µ„Ÿ¨„µ¦«¹„¬µ¡ªnµ„¨¥»š›ršµŠ„µ¦˜¨µ—ž¨µÁ‡È¤oµœ®µ—š¦µ¥ µªš¸É µ¤µ¦™Áž}œÅžÅ—oÁ¡ºÉ°nŠÁ¦·¤„µ¦
¡´ •œµŸ¨·˜£´ –”r ·œ‡oµ»¤œ ‹ÎµÁž}œš¸É‹³˜o°ŠÅ—o ¦´‡ªµ¤n ª¥Á®¨º°Â¨³„µ¦„¦³˜»oœ‹µ„®¨µ¥£µ‡n ªœš´ÊŠ£µ‡¦´ “¨³
Á°„œ ×¥µ¤µ¦™‹ÎµÂœ„ž¦³Á—È œ o°‡ª¦Á¦nŠ—εÁœ·œ„µ¦—´Š˜n°Åž
4.1 —oµœ„µ¦¦·®µ¦‹´—„µ¦´¸
‹µ„„µ¦ª·‹´¥¡ªnµŸ¼ož¦³„°„µ¦ž¦³ž{®µ—o µœ´¸˜oœš»œ „µ¦‡Îµœª–˜o œš»œ —oµœ„µ¦‹´—šÎµ¦³
´ ¸Á¨n¤Á—¸¥ª ‡œÁ—¸¥ª ¨³¥´ Š µ—‡ªµ¤¦¼o¨³„µ¦‹´—„µ¦´ ¸š¸É™¼„˜o °Š —oµœ µ—»‡¨µ„¦š¸É¤¸‡ªµ¤ÎµœµÄœ„µ¦šÎµ
¦³´¸ —oµœ„µ¦‡µ—„µ¦–r¨³ž¦³Á¤· œŸ¨´¸
4.2 —oµœ„µ¦˜¨µ— ‹µ„„µ¦ª·‹´¥¡ªnµ»¤œ µ—Áš‡œ·‡„µ¦ µ¥Â¨³„µ¦šÎµ„µ¦˜¨µ— „µ¦Á‹¦‹µ˜n°¦°Š —o µœ
‡ªµ¤Å¤nœnœ°œšµŠÁ«¦¬“„·‹nŠŸ¨„¦³š˜n°„µ¦ž¦³„°›»¦„· ‹ —oµœ Local Market „µ¦Å¤nÁ—·œšµŠ °Š„¨»n¤
œ´ „šn°ŠÁš¸É ¥ªnŠŸ¨Ä®o„¨»n¤˜¨µ—®µ¥Åž
4.3 —o µœ„µ¦ÁŠ·œ ‹µ„„µ¦ª·‹´¥¡ªnµ»¤œ¤¸šµŠÁ¨º°„—oµœÂ®¨nŠš»œÂ˜n¤¸o°‹Î µ„´—šµŠ—oµœ„µ¦¦ª¤„¨»n ¤š¸É¥´Š
Ťnœnœ°œ „°Šš»œnª¥Á®¨º°nªœÄ®n‹³¡· ‹µ¦–µ‹µ„‡ªµ¤Á Ȥ Ȋ °Š„¨»n¤Â¨³„·‹„¦¦¤Áž}œ®¨´ „
4.4 —oµœ„µ¦Ÿ¨·˜ ‹µ„„µ¦ª·‹´¥¡ªn µ»¤œž¦³ž{®µ—o µœ µ—„µ¦¦·®µ¦„µ¦Ÿ¨·˜š¸É¤¸ž¦³·š›·£µ¡
µ—Áš‡ÃœÃ¨¥¸Äœ„µ¦Ÿ¨·˜·œ‡oµš¸Éš´œ¤´ ¥šÎµÄ®o ·œ‡oµÅ¤nŗo ¤µ˜¦“µœž{®µÁ¦ºÉ°Š˜oœš»œ„µ¦Ÿ¨·˜¼Šž{®µ °ŠÁ¸¥š¸É
Á„·—‹µ„„¦³ªœ„µ¦Ÿ¨· ˜ „µ¦¦oµŠ¤µ˜¦“µœÄ®oÁž}œš¸É¥°¤¦´
4.5 —o µœ„µ¦¦·®µ¦Šµœ» ‡‡¨ „µ¦—εÁœ·œ„·‹„¦¦¤Äœ»¤œ‹³ž¦³„´ž{®µÎµ‡´ ‡º °„µ¦ µ—„œœÎµ
š¸É ¤¸‡»–£µ¡ÁœºÉ°Š‹µ„£µ¡„µ¦«¹„¬µ °Šž¦³µœÄœ»¤œ ¨³„¨»n¤š¸É¤¸‡ªµ¤¦¼o‡ªµ¤µ¤µ¦™„È ‹³Å—o¦´„µ¦
¤°®¤µ¥Ä®ošÎµ®œoµš¸É°ºÉœÇ ¤µ„Á„·œ˜´ªÅžÂ¨oª
4.6 —o µœ¦³µ¦œÁš« »¤œž¦³ž{®µ—o µœ µ—Á‡¦ºÉ°Š¤º°°»ž„¦–rš¸Éš´œ¤´ ¥ µ—‡ªµ¤¦¼oĜ„µ¦œÎ µ
¦³µ¦œÁš«¤µÄoĜ„µ¦¡´•œµ¦³„µ¦˜¨µ—Äœ»¤œ ¨³ µ—ð„µÂ¨³‡ªµ¤¦¼oĜ„µ¦¦oµŠ¦³
“µœ o°¤¼ ¨Â¨³„µ¦Á oµ™¹Š
4.7 —oµœ„µ¦°°„Ÿ¨·˜£´ –”r ‹µ„„µ¦ª·‹´¥¡ªnµ»¤œž¦³ž{®µ—o µœ¦¼žÂ·œ‡oµÅ¤n—¹Š—¼—Ä‹ µ—
„¨¥»š›r „µ¦°°„Á¡ºÉ° ¥µ¥˜¨µ— ž{®µ„µ¦¡´•œµŸ¨·˜£´–”rš¸É¤¸‡ªµ¤Ä„¨oÁ‡¸¥Š„´»¤œ°ºÉœÇ µ—‡ªµ¤¤´ÉœÄ‹
Ĝ„µ¦¡´•œµ·œ‡oµÄ®¤n Ç µ—‡ªµ¤¦¼o—oµœ„µ¦°°„Ÿ¨·˜£´–”rÁ¤ºÉ°°°„Ÿ¨·˜£´ –”r¨oªšÎ µÄ®o˜oœš»œ„µ¦Ÿ¨·˜
¼Š ¹Êœ ¨³„µ¦¡´•œµ—oµœ„µ¦¦¦‹»£´–”rš¸É š´œ¤´ ¥ œ°„‹µ„œ´ÊœŸ¼ož¦³„°„µ¦¥´Šž¦³ž{®µ—oµœ°ºÉœ Ç Å—o„n
ž{ ®µ„µ¦˜·—˜n° °‡ªµ¤nª¥Á®¨º°„´®œn ª¥¦µ„µ¦ ž{®µ o°‹Î µ„´— °Š„‘¦³Á¸¥šµŠ¦µ„µ¦šÎµÄ®o„µ¦—εÁœ·œ„µ¦
¨nµoµ
¦»žŸ¨„µ¦ª·‹´¥
1. ÁœºÉ°Š‹µ„oµœ®µ—š¦µ¥ µª¤¸¨´„¬–³£¼¤·ž¦³Áš«¡ºÊœš¸Éš´Ê Š®¤—°¥¼nµ¥š³Á¨ Ťn ¤¸„µ¦‡¤œµ‡¤šµŠ
¦™¥œ˜r Ş™¹Š®¤¼noµœ„µ¦Á—·œšµŠ‹³˜o°ŠÄoÁ¦º°Äœ„µ¦Á—·œšµŠÅž¥´Š®¤¼noµœ‹¹ ŠÁž}œÁ®˜»Ä®oo µœ®µ—š¦µ¥ µª Ťnŗo