เอกสารการประชุมวิชาการและเสนอผลงานวิจัย มหาวิทยาลัยทักษิณ ครั้งที่ 19 2552 - page 635

„µ¦ž¦³»¤ª·µ„µ¦Â¨³Áœ°Ÿ¨Šµœª·‹´¥ ¤®µª·š¥µ¨´¥š´„¬·– ‡¦´ÊŠš¸É 19 ž¦³‹Îµže 2552
the visiting were for relaxing, picnic and swimming. The most attraction of the place was the beauty of the
waterfall. The factors significantly influenced visiting decision at (p < 0.05) R 2 = 0.36 were travel cost,
occupation, and past experience. As found in the study, the estimation of Sai Khaow recreation value using the
travel cost method was found to be 734,092 Baht.
Keyword: Recreational Value, travel cost
‡Î µœÎµ
ž{ ‹‹»´œ£µ¡´Š‡¤Â¨³„µ¦—εÁœ·œ¸ª· ˜ °Šž¦³µœÅ—o¤¸ „µ¦Áž¨¸É¥œÂž¨ŠÅž„¨µ¥Áž}œ¸ª·˜š¸É ¤¸ÂÂŸœ ¤¸
„µ¦Â nŠ ´œ„´œ¤µ„ ¹ÊœÂ¨³Á oµ¼nª´•œ›¦¦¤¦· ㇜·¥¤ „µ¦—εÁœ·œ¸ª·˜‹¹Š„n°Ä®o Á„·—‡ªµ¤˜¹ŠÁ‡¦¸¥—¨³£µª³„——´œ
šÎ µÄ®ož¦³µœ˜o °Š°µ«´¥Áª¨µµŠn ªœ¤µÂªŠ®µ„·‹„¦¦¤œ´œšœµ„µ¦®¦º°Â®¨nŠœ´œšœµ„µ¦˜µ¤™µœš¸É˜nµŠÇ Á¡ºÉ°
¡´ „Ÿn°œÂ¨³‡¨µ¥‡ªµ¤Á‡¦¸¥— š´Ê ŠšµŠ—oµœ¦nµŠ„µ¥ ‹·˜Ä‹ ¨³°µ¦¤–r Ž¹É Šœ´ª´œ‡ªµ¤˜o°Š„µ¦„·‹„¦¦¤œ´œšœµ„µ¦„È
¤¸¤µ„ ¹Ê œ (¡·š´ „¬r ‹°¤Á¤º°Š, 2544) ¨³„µ¦šn°ŠÁš¸É¥ª™º°Áž}œ„·‹„¦¦¤œ´œšœµ„µ¦°¥n µŠ®œ¹ÉŠš¸É„n°Ä®o Á„·—ž¦³Ã¥œr
¨³‡»–‡n µ˜n°¤œ» ¬¥r®¨µ¥ž¦³„µ¦ ŗo„n ž¦´Ã¥œršµŠ‹· ˜ª·š¥µ šÎµÄ®oÁ„·—‡ªµ¤¦¼o ¹ „Ÿn°œ‡¨µ¥Â¨³¤¸‡ªµ¤»
ž¦´Ã¥œršµŠ³Š‡¤-ª³•œ›¦¦¤ Áž}œ„µ¦Ážd—ð„µÄ®o»‡‡¨Å—o šÎµ„·‹„¦¦¤¦nª¤„´œ „n °Ä®oÁ„·—‡ªµ¤¦´„ µ¤´‡‡¸ ¨³
„µ¦šn°ŠÁš¸É¥ª¥´ Š„n °Ä®oÁ„· —„µ¦°œ»¦´„¬rª´ •œ›¦¦¤Â¨³Á°„¨´„¬–r°Ššo°Š™·É œ ž¦´Ã¥œr šµŠ—oµœ›¦¦¤µ˜· ¨´
·É ŠÂª—¨o°¤ „µ¦šn°ŠÁš¸É ¥ªšµŠ›¦¦¤µ˜·‹ÎµÁž}œš¸É˜o°Š°µ«´¥‡ªµ¤ª¥Šµ¤Â¨³¨´„¬–³Á—nœÁŒ¡µ³ °Š›¦¦¤µ˜·Á¡ºÉ°
—¹Š—¼ —Ä‹œ´„šn °ŠÁš¸É¥ª —´ Šœ´Êœ‹¹ Š‹ÎµÁž}œš¸É ‹³˜o °Š¤¸„µ¦°œ»¦´ „¬r¨³¦´ „¬µ›¦¦¤µ˜·Â¨³·É ŠÂª—¨o°¤œ´ÊœÇ ¨³
ž¦´Ã¥œr ¨´‡»–‡nµ—oµœÁ«¦¬“„·‹ °»˜µ®„¦¦¤„µ¦šn °ŠÁš¸É¥ª „n°Ä®oÁ„·—„µ¦‹oµŠŠµœÂ¨³„µ¦„¦³‹µ¥¦µ¥Å—o޼n
„¨»n¤‡œ˜n µŠÇ („¤¨«´„—·Í ªŠ«r«¦¸Â„oª, 2547; ‹¦´ ‡»o¤¡´œ›r, 2547; ¤œ´ »ª¦¦–, 2539)
œÊÎ µ˜„š¦µ¥ µª™º °Áž}œ™µœš¸Éšn °ŠÁš¸É¥ªÂ®nŠ®œ¹ÉŠš¸É ŗo¦´‡ªµ¤œÄ‹‹µ„ž¦³µœš´ÉªÅžÃ—¥ÁŒ¡µ³Äœ 4
‹´Š®ª´ —£µ‡Ä˜o ‡º° ‹´ Š®ª´—ž{˜˜µœ¸ ¥³¨µ œ¦µ›·ªµÂ¨³Š ¨µ ¤¸œ´ „šn°ŠÁš¸É¥ª‹Îµœªœ¤µ„œ· ¥¤Åžšn°ŠÁš¸É¥ªÄœnªŠ
ª´œ®¥» —Áµ¦r-°µš· ˜¥r ¨³nªŠ§—¼Áš«„µ¨˜nµŠÇ ¨³ÁœºÉ°Š‹µ„¨´„¬–³š´É ªÅž °Š°»š¥µœÂ®nŠµ˜·œÊÎ µ˜„š¦µ¥ µª¤¸
‡ªµ¤°»—¤¤¼¦–ršµŠš¦´¡¥µ„¦›¦¦¤µ˜· šÎµÄ®o¤¸Â®¨nŠšn°ŠÁš¸É¥ªš¸É œnµœÄ‹°¸„¤µ„¤µ¥ Ánœ ‹»—¤ª·ªÁ µ®· œ¦¼žoµŠ
¥°—Á µ¼ ŠÁšº°„Á µ´œ„µ¨µ‡¸ ¦¸ ™Êεª·ž{ œµÁ µ®·œ¦¼žoµŠ ®·œ¨´ „¡¦³œµ¤µ£·Å›¥ Áž}œ˜oœ (°»š¥µœÂ®nŠµ˜·œÊÎ µ˜„
š¦µ¥ µª, 2551) ¨³šµŠ°» š¥µœ² „È ŗo¦nª¤¤º°„´ šµŠ°Š‡r„µ¦¦· ®µ¦nªœ˜Î µ¨š¦µ¥ µª ¨³ž¦³µœÄœ
šo °Š™·Éœ ‹´—šÎµÃ‡¦Š„µ¦šn°ŠÅ¡¦Á·Š°œ» ¦´„¬r¡· ·˜¥°—Á µ´œ„µ¨µ‡¸¦¸ ×¥¦¼ žÂ °ŠÃ‡¦Š„µ¦šn°ŠÅ¡¦Á· Š°œ»¦´„¬r
¨³„µ¦šn °ŠÁš¸É¥ªÁ·Šœ·Áª«œr ¨³Ã‡¦Š„µ¦šn °ŠÁš¸É¥ªÁ·ŠÁ„¬˜¦ (¤®µª·š¥µ¨´ ¥Š ¨µœ‡¦·œš¦r ª· š¥µÁ ˜ž{˜˜µœ¸ ,
2547) ˜n ǦŠ„µ¦¥´ŠÅ¤nž¦³‡ªµ¤ÎµÁ¦È‹Ášnµš¸É‡ª¦ÁœºÉ °Š‹µ„¥´Š µ—„µ¦œ´œ»œ‹µ„®œnª¥Šµœš¸ÉÁ„¸É¥ª o °Š „µ¦
ž¦³µ´¤¡´ œ›r°¥nµŠš´Éª™¹Š ¨³‹µ„™µœ„µ¦–r‡ªµ¤Å¤n ŠÄœ¡ºÊ œš¸É 3 ‹´Š®ª´— šÎ µÄ®oœ´ „šn°ŠÁš¸É¥ªÁ„·—‡ªµ¤ª·˜„
„´Šª¨ µ—‡ªµ¤¤´ÉœÄ‹Äœ‡ªµ¤ž¨°—£´ ¥ ¦ª¤™¹ŠÂ®¨nŠšn°ŠÁš¸É¥ªš¸É¤¸ £µ¡ÁºÉ°¤Ãš¦¤¨Š µ—‡¨œ·ÉŠ°Îµœª¥‡ªµ¤
³—ª„˜nµŠÇ Á¡ºÉ °˜°œ°Š‡ªµ¤˜o°Š„µ¦ °Šœ´„šn°ŠÁš¸É ¥ª šÎµÄ®o ž{‹‹» ´œ‹Îµœªœœ´„šn°ŠÁš¸É ¥ªœÊε˜„š¦µ¥ µª¤¸
œªÃœo ¤¨—¨Š Ž¹ÉŠnŠŸ¨„¦³š˜n°¦µ¥Å—o¨³Á«¦¬“„· ‹—oµœ„µ¦šn°ŠÁš¸É¥ª °Š»¤œ ¨³‹µ„™µœ„µ¦–r‡ªµ¤Å¤n
ŠÄœ¡ºÊœš¸É 3 ‹´ Š®ª´—£µ‡Ä˜o šÎµÄ®o ž¦³µœÄœ¡ºÊœš¸É ¥·ÉŠ¤¸ ‡ªµ¤˜o°Š„µ¦Â®¨nŠœ´ œšœµ„µ¦Á¡ºÉ°Äo Áž}œÂ®¨n Š
¡´ „Ÿn°œ ‡¨µ¥Á‡¦¸¥— ¨³ž¦³„°„· ‹„¦¦¤œ´œšœµ„µ¦˜nµŠÇ ¤µ„ ¹Êœ