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´Š„´—Î µœ´„ŠµœÁ ˜¡ºÊ œš¸É„µ¦«¹„¬µ¡¦³œ‡¦«¦¸ °¥»›¥µ Á ˜ 1
Consumption Behavior of Dietary Coffee of Teacher in Middle School of
Pranakornsriayutthaya Educational Service Area Office 1
ž¦³¡´¥ ¡»œœšr1 ¨³–´“¡¦ª—¸ ›¦¦¤œ·¤·˜ 2*
Prasopchai Pasunon1 and Nattapornwadee Thumnimit2*
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Abstract
The purpose of research was examine the factor affecting consumer behaviors to dietary coffee in middle
school of Pranakornsriayutthaya educational service area office 1. The sample of this research are teacher in
middle school have 163 person that consumed dietary coffee. The questionnaires is used for data collection.
Statistics used in the research are mean, percentage and standard deviation. The research revealed that 1) the
majority of consumer are female, 46-56 years old age, marital status, bachelor degree graduated, earned 30,001-
1 Ÿ«.ž¦³‹Îµ‡–³ª·š¥µ„µ¦‹´ —„µ¦ ¤®µª·š¥µ¨´¥«·¨žµ„¦
Asst. Prof., Faculty of Management Science, Silpakorn University, Phetchburi IT campus, 76120
2 œ´„«¹ „¬µž¦·µ˜¦¸ ‡–³ª·š¥µ„µ¦‹´—„µ¦ ¤®µª·š¥µ¨´¥«·¨žµ„¦ ª·š¥µÁ ˜µ¦œÁš«Á¡¦»¦¸ 76120
Bachelor’s Degree student, Faculty of Management Science, Silpakorn University, Phetchburi IT campus, 76120
* Corresponding author : Ú¦«´¡šr 087-1268449 E-mail :both.banana@hotmail.com