full2010.pdf - page 1873

1835
P97
š»œšµŠž{ µš¸ÉčoĜ„µ¦¦oµŠ˜¦µ·œ‡oµ „¦–¸«¹„¬µ¦·¬´ šš»œ›œµ˜ ‹Îµ„´— (¤®µœ)
The intellectual utilization in the order to build brand: a case study for Thanachart Capital
Limited Company.
„¨µÃ¤ ¨³Á˜p³1*¨³ ·œ´‡‡ »ª¦¦–°´‹Œ¦·¥2
Kalasom Lahteh and Chinasak Suwan-achariya
š‡´—¥n °
Šµœª·‹´¥œ¸Ê¤¸ª´˜™»ž¦³Š‡r Á¡ºÉ°«¹„¬µš»œšµŠž{ µš¸ÉčoĜ„µ¦¦oµŠ˜¦µ·œ‡oµ °Š¦·¬´šš»œ›œµ˜ ‹Îµ„´—
(¤®µœ) ªnµ¦·¬´ šÅ—o¤¸„µ¦Äoš» œšµŠž{µ°¥nµŠÅ¦Äœ„µ¦¦oµŠ˜¦µ·œ‡oµÂ¨oªšÎµÄ®o¦·¬´š¤¸‡ªµ¤µ¤µ¦™Äœ„µ¦šÎµ
„εŦ ‹µ„Ÿ¨„µ¦«¹„¬µ¡ªn µ ¦·¬´šš»œ›œµ˜²Å—o¤¸„µ¦Äoš» œ¤œ»¬¥r Ĝ„µ¦¦oµŠ˜¦µ·œ‡oµÃ—¥nŠŸnµœ˜´ªŸ¨·˜£´–”r
šµŠ„µ¦ÁŠ·œ Ž¹ÉŠ¤¸¦µ¥¦´ nªœÁ¡·É¤ (Marginal Revenue) 75.81 š»œ¤œ»¬¥r˜n°¦µ¥Å—o (¨oµœµš) šÎµÄ®o¦·¬´ š ¤¸°´˜¦µnªœ
˜°ÂšœÂ„nŸ¼o™º°®»oœ °Š¦·¬´šÄœže 2551 ¼Š ¹Ê œ‹µ„že 2550 Áž}œ¦o °¥¨³ 135.77 —Š™¹Š‡ªµ¤µ¤µ¦™Äœ„µ¦šÎµ
„εŦ °Š‹µ„„µ¦Äoš»œ¤œ»¬¥rĜ„µ¦¦oµŠ˜¦µ·œ‡oµ °Š¦·¬´ š
‡ÎµÎµ‡´: š»œ¤œ»¬¥r ˜¦µ·œ‡oµ ‡ªµ¤µ¤µ¦™šÎµ„εŦ
Abstract
This paper aims to study the intellectual utilization in the order to build brand and make profits of
Thanachart Capital Limited Company. The results have revealed that the company applies human capital for brand
building via financial products. The study also found that company‘s marginal revenue of human capital is 75.81
Million Baht. Consequently, Return on Equity Ratio (ROE) has increased 135.77% between 2007 and 2008.The
empirical result indicate that building brand by using human capital enhance company ‘s profits.
Keywords: Human capital, Brand, Enhancement Profits
1 œ· ·˜ž¦·µ˜¦¸ µ µÁ«¦¬“«µ˜¦r ‡–³Á«¦¬“«µ˜¦r¨³¦·®µ¦›»¦„·‹ ¤®µª·š¥µ¨´¥š´„¬·– Š ¨µ 90000
Bachelor's Degree Student, Department of Economics, Faculty of Economics and Business administration, Thaksin University,
Songkhla, 90000
* Corresponding author : Ú¦«´¡šr 08-6964-9579 E-mail:som_pretty@yahoo.com
2 Ÿ«.—¦.µ µª·µÁ«¦¬“«µ˜¦r ‡–³Á«¦¬“«µ˜¦r ¨³¦·®µ¦›»¦„·‹ ¤®µª·š¥µ¨´¥š´„¬·– Š ¨µ 90000
Asst.Prof.Dr.,Department of Economics, Faculty of Economics and Business administration, Thaksin University,Songkhla, 90000