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35,000 bath monthly income and earned 15,001-20,000 baht monthly expenses. 2) In the behaviors aspect, most of
samplings consumed the dietary coffee for trial .the most influencer to purchase is themselves, media influencer to
purchase is television, natural extract influencer to purchase is white kidney bean, the most place to purchase is
department store and the majority to purchase is Nescafe Protect Proslim. 3) The most factor is product effecting
the consumed of dietary coffee because of product was famous. 4) There were two factor of repurchase was price
and promotion, it can be collected prediction at the 73.00%.
Keywords : Dietary Coffee, Marketing Mix, Behavior
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