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Advertising Media Perception of consumers in Bangkok that effect to purchase decision of
Supplementary product
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Abstract
An objective of this research was to study advertising media perception of consumers in Bangkok that
effect to purchase decision of Supplementary product. Sample used in the research was people who lived in
Bangkok, totally 400 samples. The researcher applied questionnaire as an instrument and used descriptive
statistics including frequency, percentage, and mean to analyze the data. The result showed that most samples
were women at the age of 26 – 40 years, single, bachelor’s degree or equivalent, working as employee. Most of
them took supplementary product named “Blackmores”. They had their own television in a residence. According
to behavior, they preferred receiving information and advertisement from the most convenient media such as
radio, television etc. Advertising information receiving from supplementary product seller’s media could be sorted
as follow: television, internet, newspaper, radio, magazine, and posters. For the product’s advertising media