1848
perception, the respondents received a media from AMWAY, NATUREGIFT, and GIFFARINE respectively. In
conclusion, mean was at medium level. Level of preference to supplementary product advertising media was high.
Clarity level of advertising information of supplementary product was high. Creation of the advertising media of
supplementary product was at high level. And friend’s advice, user’s advice, and Internet were the influent factors
to the buying decision which reached high level on the average.
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