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between 31-40 years with an average income of 5,000-10,000 bath per month and the bachelor degree was the
highest education level. 2)Most of them have only 1 mobile phone and the most favorite brand was Nokia with
spending time 6-12 months in the price level 5,000-10,000 bath 3) The most important purpose for buying was
used in work. Most of them made a decision to buy by themselves. In addition, the respondents acquired mobile
phone information through internet 4)Marketing mix factors that consumers valued the most at high level were
product brand, price compared with benefit must be accepted and last one distribution channel distribution channel
must had after sale service.
Keywords: monks, marketing mix, Behavior
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