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Marketing Mix Factors Affecting Monks in Selection of Mobile Phone
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1Abstract
The purpose of this research was to investing marketing mix factor affecting the mobile phone
purchasing of monks. The data was collected by questionnaires from 400 consumers in
Mahachulalongkornrajavidyalaya University. The data was analyzed by using descriptive statistics such as
frequency, percentage, means and standard deviation. The data found that 1) Most of the respondents’ age were
1°µ‹µ¦¥rž¦³‹Îµ‡–³ª·š¥µ„µ¦‹´—„µ¦ ¤®µª·š¥µ¨´¥«·¨žµ„¦ ª· š¥µÁ ˜µ¦œÁš«Á¡¦»¦¸
Lecturer, Faculty of Management Science, Silpakorn University, Phetchburi IT campus
2œ´„«¹ „¬µž¦·µ˜¦¸ ‡–³ª·š¥µ„µ¦‹´—„µ¦ ¤®µª·š¥µ¨´¥«·¨žµ„¦ ª·š¥µÁ ˜µ¦œÁš«Á¡¦»¦¸ 76120
Bachelor’s Degree student, Faculty of Management Science, Silpakorn University, Phetchburi IT campus, 76120
* Corresponding authorÚ¦«´¡šr 087-6716981 mail :katidty@hotmail.com