full2010.pdf - page 971

933
Abstract
The objective of this research was 1) To investigate the behavior of students to worship Ganesha and 2)
To analyze the worship factor to Ganesha and 3) To categorize the group of people who worship Ganesha by
sacred factor. The study group consists of 400 samples from University of Silpakorn IT’s students. Data
collection was completed through questionnaire distributed by quota sampling during Jun 1 - 20, 2010. The
questionnaire was developed by service marketing mix. For finding factor, we used Principal Component Analysis
and Orthogonal Rotation by varimax Method and clustered adorer worship group by K-means technique Analysis.
The study found that 1) There are 5 factors of holiness, the belief, popurality of adorer, the vitual and
environmental. 2) The behavior of adorer who worship once a month for the purpose of the prosperity of life. The
sacred objects for Ganesha were flower/garland and also found that adorer had vowed and prayed to Ganesha in
education issue. They believed Ganesha was Thep success. 3) There were divided into 2 groups of adorer : 1)
people worship to as a ceremony. 2) Adoreres who respect to Ganesha.
Keywords : Ganesha, Behavior, Factor analysis, Clustering
‡Î µœÎµ
„µ¦¼µ·ÉŠ«´„—·Í ·š›·Í Áž}œª´•œ›¦¦¤šµŠ‡ªµ¤‡·—š¸É¤œ» ¬¥r ¦oµŠ ¹Êœ Á¡ºÉ°„n°Ä®oÁ„·—‡ªµ¤¤´Éœ‡ŠšµŠ—oµœ‹·˜Ä‹
ÁœºÉ°Š‹µ„‡ªµ¤»š¸ÉÁ„·— ¹Ê œÄœ‹·˜Ä‹œ´ÊœÁž}œ‡ªµ¤˜o °Š„µ¦¡ºÊœ“µœ °Š¤œ»¬¥r (¥« ´œ˜¤´ ˜·, 2540) Ž¹É Š™¹ŠÂ¤oè„
ž{‹‹»´ œ ª·š¥µ«µ˜¦r‹³¤¸°·š›·¡¨°¥nµŠ¼ ŠÄœ®¨µ„®¨µ¥—oµœ ˜n„Ȥ¸°¸„®¨µ¥Á¦ºÉ°Šš¸Éª·š¥µ«µ˜¦rŤn µ¤µ¦™
˜°œ°Š‡ªµ¤˜o°Š„µ¦ ¨³°›·µ¥ž¦µ„’„µ¦–rµŠ°¥nµŠÅ—o šÎµÄ®o‡ªµ¤ÁºÉ°šµŠÅ¥«µ˜¦rÁ oµ¤µ¤¸°·š›·¡¨Äœ„µ¦
°›·µ¥ž¦µ„’„µ¦–r˜nµŠ Ç Á¡ºÉ°n ª¥Ä®o¤œ»¬¥r¤¸‡ªµ¤Á o µÄ‹Â¨³¦¼o ¹„°°»nœÄ‹Äœ®¨µ¥Á¦ºÉ °Š¦µª («·¦·´¥ š¦ªŠÂªŠ,
2548) Ĝ´Š‡¤Åš¥œ´Êœ ‡ªµ¤ÁºÉ°¤¸°·š›·¡¨˜n°ª·™¸¸ª·˜ °Š‡œÄœ´Š‡¤¤µ°¥nµŠ¥µªœµœ ¤ož{‹‹»´ œª·š¥µ«µ˜¦r¨³
Áš‡ÃœÃ¨¥¸ ‹³Á oµ™¹Š šÎµÄ®o°›·µ¥‡ªµ¤ÁºÉ°˜nµŠ Ç Å—o°¥nµŠÁž} œ¦³ nŠŸ¨™¹Š‡ªµ¤ÁºÉ°Á®¨nµœ´Ê œÄ®o ¼¨µ¥Åž
°¥nµŠÅ¦„È ˜µ¤ ‡ªµ¤ÁºÉ°µŠ°¥n µŠ¥´Š¤¸Ÿ¨šµŠ‹·˜Ä‹Â¨³¤¸°·š›·¡¨˜n°„µ¦—εÁœ·œ¸ª·˜ (ž¦³£µ¡¦¦– ª·‹·˜¦ªµš„µ¦¤
2532)
ž¦³Áš«Åš¥Áž}œž¦³Áš«®œ¹ÉŠÄœÁ°Á¸¥˜³ª´ œ˜„ÁŒ¸¥ŠÄ˜oš¸Éŗo¦´°µ¦¥›¦¦¤°·œÁ—¸¥¤µÂ˜nݦµ– —´Šš¸Éŗo¡
®¨´„“µœÃ¦µ–ª´˜™»‹Îµœªœ¤µ„Ž¹ÉŠÂ—ŠÄ®oÁ®ÈœªnµÁ¦µÅ—o¦´ª´ •œ›¦¦¤¤µ‹µ„°·œÁ—¸¥®¨µ¥—o µœ ˜´ÊŠÂ˜n «·¨ž„¦¦¤
ž¦³Á¡–¸ ª¦¦–‡—¸ ¨³«µœµ Áž}œ˜oœ ×¥ÁŒ¡µ³°¥nµŠ¥·ÉŠšµŠ—oµœ«µœµœ´ÊœÃ¦µ–ª´˜™» š¸É¡nªœ¤µ„„ȨoªœÂ˜n
Áž}œ °Šš¸É ¦oµŠ ¹ÊœÁœºÉ°ŠÄœ«µœµš´ÊŠ¨´š›·«µœµ¡¦µ®¤–r¨³¡»š›«µœµ Ánœ ž¦³˜·¤µ„¦¦¤¦¼žÁ‡µ¦¡ Áž} œ˜oœ
ž¦³˜·¤µ„¦¦¤¦¼žÁ‡µ¦¡Äœ«µœµ¡¦µ®¤–r œ´Êœ¤¸ °¥¼nÁž}œ‹Î µœªœ¤µ„ š´ÊŠœ¸ÊÁœºÉ°ŠÄœ¨´š›·Å«ªœ·„µ¥Â¨³Åª¬–¡œ· „µ¥
Ánœ ¡¦³«·ª³ ¡¦³ª·¬–» ¡¦³°»¤µ Ĝ¦¼žÂÂ¨³žµŠ˜n µŠÇ œ°„‹µ„œ¸Ê ¥´ŠÅ—o¡¦¼žÁ‡µ¦¡ °Š¡¦³¡·‰Áœ«ª¦‹Îµœªœ