full2010.pdf - page 962

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Product Life Cycle and Business Patterns of Buddha Image
in Nakorn Pathom Pagoda Market , Nakorn Pathom Province
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‡ÎµÎµ‡´ : ¡¦³Á‡¦ºÉ°Š ªŠ‹¦¸ª·˜Ÿ¨·˜£´–”r ¦¼žÂ„µ¦—εÁœ·œ›»¦„·‹
Abstract
The purposes of this research aimed to study the products life cycle and business patterns of Buddha
Image in Nakorn Pathom Pagoda market, Nakorn Pathom Province. The approach was qualitative research with
In-Depth interview method. The main imformants were Buddha Image entrepreneurships and customers for 20
persons, and concentrated study in The Great Somdej, Luangpor pool and Jatukarmramthep types. The results
showed that for the product life cycle, it classified into 2 forms : the main stream and the alternative stream of
Buddha Image objectives, the first had long life cycles than another one. Image beliefs and values are
1 œ´„«¹„¬µž¦·µÃš µ µª·µ„µ¦ž¦³„°„µ¦ ‡–³ª·š¥µ„µ¦‹´—„µ¦ ¤®µª· š¥µ¨´¥«·¨žµ„¦ ª·š¥µÁ ˜µ¦œÁš«Á¡¦»¦¸ 76120
Master’s Degree Student, Department of Entrepreneurship, Faculty of Management science, Silpakorn University, Phetchburi IT
Campus, 76120
Corresponding author : Ú¦«´¡šr 0 3259 4030 Ú¦µ¦ 0 3259 4026 E-mail:nithikosin@hotmail.com
2 °µ‹µ¦¥r —¦. µ µª·µ„µ¦‹´—„µ¦›»¦„·‹š´ÉªÅž ‡–³ª·š¥µ„µ¦‹´—„µ¦ ¤®µª· š¥µ¨´¥«·¨žµ„¦ ª·š¥µÁ ˜µ¦œÁš«Á¡¦»¦¸ 76120
Dr., Dept. of General Business Management, Faculty of Management Science, Silpakorn University, Phetchburi IT Campus, 76120