full2010.pdf - page 995

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˜µ¦µŠš¸É 6 —Š‹Î µœªœÂ¨³¦o°¥¨³ °Š„¨»n¤˜´ª°¥nµŠ‹ÎµÂœ„˜µ¤œ·˜¥µ¦Â¢´É œ°ºÉœš¸ÉÁ‡¥°nµœ
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Kawaii 158 39.50
CLEO 145 36.25
Knock-Knock 114 28.50
Candy 81 20.25
LIPS 76 19.00
Ray 74 18.50
Hamburger 70 17.50
I-Street 58 14.50
Campus 51 12.75
DNA 39 9.75
Click 37 9.25
GQ 23 5.75
I-Dee 17 4.25
®¤µ¥Á®˜» Ÿ¼o˜°Â°™µ¤µ¤µ¦™˜°Å—o¤µ„„ªnµ 1 o°
4. „µ¦ª·Á‡¦µ³®r ž{‹‹´¥°·š›·¡¨ °Šœ·˜¥µ¦ Cheeze µ¤µ¦™¦»žÅ—oªnµ ‡nµ Kaiser-Meyer-Olkin ŗoÁšnµ„´
0.943 Ž¹ÉŠ¤¸‡nµÁ oµÄ„¨o 1 ¨³ ‡n µ Barrert’s Test of Sphericity ŗoÁšnµ„´ 4992.662 (Sig. = 0.000) —Šªnµ o °¤¼¨
Á®¤µ³¤š¸É‹³Äoª·Á‡¦µ³®r ž{‹‹´¥ („´¨¥µ ªµ–·¥r ´µ 2547) Ÿ¨„µ¦ª·Á‡¦µ³®rž{‹‹´¥ —oª¥ª·›¸„µ¦ª·Á‡¦µ³®r °Š‡rž¦³„°
®¨´„ µ¤µ¦™ÂnŠž{‹‹´¥ 20 ž{‹‹´¥ °°„Áž}œ 3 °Š‡rž¦³„° ‡º° ‡ªµ¤‡· —¨³š´«œ‡˜· ‡ªµ¤¦¼o ¹„¨³¡§˜·„¦¦¤ ¨³
„¦³ªœ„µ¦˜´—·œÄ‹ŽºÊ° ×¥°›·µ¥‡ªµ¤Âž¦ž¦ªœÅ—oš´ÊŠ®¤— 63.051% ¦µ¥¨³Á°¸¥——Š—´Š˜µ¦µŠš¸É 7 – 9
˜µ¦µŠš¸É 7 —Šž{ ‹‹´¥ ‡nµ Factor Loading ‡nµÁŒ¨¸É¥ nªœÁ¸É¥ŠÁœ¤µ˜¦“µœ ¨³¦³—´ ‡ªµ¤Îµ‡´ °Š
°Š‡rž¦³„°š¸É 1 “‡ªµ¤‡·—¨³š´ «œ‡˜·” (Eigenvalues = 4.883 °›·µ¥‡ªµ¤Âž¦ž¦ªœ¦o°¥¨³ 24.415)
ž{ ‹‹´¥ Factor Loading ‡nµÁŒ¨¸É¥ S.D. ¦³—´‡ªµ¤Îµ‡´
Á„·—‡ªµ¤‡·—¦oµŠ¦¦‡rĜ„µ¦Á¨º°„ŽºÊ°ÁºÊ°Ÿoµ 0.750 3.68 0.80 ¤µ„
¡´•œµš´«œ‡˜·„µ¦ŽºÊ °ÁºÊ°ŸoµÂ¨³„µ¦Â˜nŠ„µ¥ 0.738 3.63 0.86 ¤µ„
šÎµÄ®oÁ®Èœ‡ªµ¤®¨µ„®¨µ¥Äœ„µ¦Â˜n Š„µ¥ 0.726 3.84 0.88 ¤µ„
Áž}œ„µ¦¦oµŠ»‡¨·„nªœ˜´ªÄ®o—¸¹Êœ 0.669 3.59 0.91 ¤µ„
¤¸˜oœÂÄœ„µ¦Â˜nŠ„µ¥ 0.661 3.58 0.92 ¤µ„
ŗoš—¨°ŠšÎµÄœ·ÉŠœ°„„¦° 0.628 3.53 0.85 ¤µ„
Á„·—‡ªµ¤¤´ÉœÄ‹Äœ„µ¦Â˜nŠ„µ¥ÂœªÄ®¤n 0.571 3.59 0.90 ¤µ„
Á„·—‡ªµ¤œÄ‹Äœ„µ¦Â˜nŠ„µ¥¤µ„ ¹Êœ 0.563 3.54 0.90 ¤µ„
¦¼o ¹„Å—o¦´„µ¦¥°¤¦´Äœ´Š‡¤ 0.541 3.42 0.95 žµœ„¨µŠ