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‹µ¦»£µ ‹´œš¦·œš¦r . (2551). ž{‹‹´¥šµŠ„µ¦˜¨µ—š¸É¤¸Ÿ¨˜n°„µ¦ŽºÊ °°µ®µ¦š³Á¨Âž¦¦¼ž‹µ„Ž¼¦·¤·°ŠŸ¼o¦·Ã£‡Äœ
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›µ—µ ›µ—µ›¸¦¡´ •œr. (2545). ‡ªµ¤¡¹Š¡°Ä‹ °ŠŸ¼o¦·Ã£‡š¸É ¤¸˜n°°µ®µ¦ÎµÁ¦È ‹¦¼žÂn ȊĜÁ ˜„¦» ŠÁš¡¤®µœ‡¦,
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¦ª·« š°Š‡Îµœª–. (2547). ¡§˜·„¦¦¤Â¨³š´«œ‡˜·°ŠŸ¼o¦·Ã£‡š¸É¤¸˜n°‡ªµ¤˜o°Š„µ¦Á¨º°„ŽºÊ°°µ®µ¦š³Á¨Ân Ȋ.
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Áš‡ÃœÃ¨¥¸ ¡¦³‹°¤Á„¨oµ¡¦³œ‡¦Á®œº°.
Kotler, P. (2003). Marketing Management 7th Ed. International Edition New Jersey: Pearson
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Sekaran , U. (2003). Research Methodology ., New Jersey: Willy Inc.