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An Economic Analysis on Tour Agencies in Phuket Province
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Bussagone Tavonprasith1* and Walaiporn Soontarak2
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‡ÎµÎµ‡´: „µ¦ª·Á‡¦µ³®r ‡ªµ¤‡»o¤‡nµšµŠÁ«¦¬“«µ˜¦r ¦·¬´šœÎµÁš¸É¥ª ‹´Š®ª´—£¼ Á„Ș
Abstract
The study of “An Economic Analysis on Tour Agencies in Phuket Province” has two objectives. 1) It
aimed to study the cost and revenue of tour agencies. 2) It studied an economic analysis on tour agencies. The data
were collected from 3 types of tour agencies; 22 head offices, 13 branches by picked-up vehicle, and 55 branches
by transference. The results of cost and revenue were found that the variable cost had almost three times higher
than fixed cost in all types of tour agencies. Branch type by transference was the lowest cost and head office type
received the biggest revenue of all types. Finally, an economic analysis in Net Present Value (NPV), Benefit/cost
1 °µ‹µ¦¥r ‡–³Á«¦¬“«µ˜¦r¨³¦·®µ¦›»¦„·‹ ¤®µª·š¥µ¨´¥š´„¬·– Š ¨µ 90000
Lecturer, Faculty of Economics and Business Administration, Thaksin University, Songkhla, 90000
* Corresponding author: Ú¦«´¡šr/Ú¦µ¦ 074-443977 E-mail:bussagone@yahoo.com
2 œ· ·˜ž¦·µ˜¦¸ ‡–³Á«¦¬“«µ˜¦r ¨³¦·®µ¦›»¦„·‹ ¤®µª·š¥µ¨´¥š´„¬·– Š ¨µ 90000
Bachelor’s Degree Student, Faculty of Economics and Business Administration, Thaksin University, Songkhla, 90000