เอกสารการประชุมวิชาการและเสนอผลงานวิจัย มหาวิทยาลัยทักษิณ ครั้งที่ 19 2552 - page 1115

„µ¦ž¦³»¤ª·µ„µ¦Â¨³Áœ°Ÿ¨Šµœª·‹´¥¤®µª·š¥µ¨´¥š´ „¬·– ‡¦´Ê Šš¸É 19 ž¦³‹Îµže 2552
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whereas a farmer was their minor occupation. The customers bought 103-300 kg of noodle flour per day from the
factory. Most of them have become the customers of this Chinese noodle flour factory for 4-6 years. It was found
that the customers’ attitudes toward the overall marketing mixes, Price, Place and Promotion of the factory stated
at mean level. In contrast, the customers’ attitude toward Products of the factory indicated at high level. The
attitude of the customers toward the marketing mixes of the Chinese noodle flour factory varied according to their
hometown, educational level, time duration of becoming the customer, Chinese noodle selling experience, the
demand for noodle flour and Chinese noodle production capacity per day.
Keywords: Chinese noodle flour, Chinese noodle flour factory, marketing mixes, Nopphitam District
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