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9P ‡º°„¨¥»š›r —oµœŸ¨·˜£´–”r (Product) —oµœ¦µ‡µ (Price) —oµœn °ŠšµŠ„µ¦‹´—‹Îµ®œn µ¥(Place) —o µœ„µ¦nŠÁ¦·¤
„µ¦˜¨µ— (Promotion) —o µœ»‡¨µ„¦ (People) —oµœºÉ°š¸ÉÁž}œ¦¼ ž›¦¦¤ (Physical evidence) —oµœ„¦³ªœ„µ¦
Ä®o¦·„µ¦ (Process) —oµœÁ‡¦º° nµ¥ (Partnership) ¨³—oµœ„¨»n¤¨¼„‡o µÁ—·¤ (Patronage)
‡Îµ °‡»–
„µ¦ª· ‹´¥œ¸Êŗo¦´š»œ°»—®œ»œ„µ¦šÎµª·‹´¥‹µ„εœ´ „Šµœ‡–³„¦¦¤„µ¦„µ¦°»—¤«¹„¬µ („°.) £µ‡Ä˜o ˜°œœ
ž¦³‹Îµže 2552
Á°„µ¦°oµŠ°·Š
´¥¤¡¨ µªž¦³Á¦·“. (2547). „µ¦˜¨µ—¦·„µ¦. „¦»ŠÁš¡¤®µœ‡¦: Ž¸Á°È—¥¼ Á‡´Éœ
¼«¦¸ Áš¸Ê¥«·¦·Á¡¦. (2545). „µ¦´¸ æŠÂ¦¤. „¦»ŠÁš¡¤®µœ‡¦: Ž·¨—rÁª°¦r» ‡r
›µ¦¸š·¡¥r šµ„·. (2549). „µ¦‹´—„µ¦nªœ®œoµ °ŠÃ¦ŠÂ¦¤.„¦»ŠÁš¡¤®µœ‡¦ Ž¸Á°È—¥¼Á‡´œ
œ§¤¨ »nœª´ —·Í. (2549). „µ¦‹´—„µ¦°»˜µ®„¦¦¤¦·„µ¦. „¦»ŠÁš¡¤®µœ‡¦: ª´œš·¡¥r
»¦·¤ 𚄵œœšr. (2552). 4C’s „µ¦˜¨µ—ž’·ª´˜·. „¦»ŠÁš¡¤®µœ‡¦ : ¤®µª· š¥µ¨´¥¤®·—¨
ž¦¸µ —ŠÃ¦‹œr. (2549). „µ¦¦·®µ¦‹´—„µ¦Â¨³ž’· ´˜·ŠµœÃ¦ŠÂ¦¤ «˜ª¦¦¬š¸É 21. ¡·¤¡r ‡¦´Ê Šš¸É 2. œœš»¦¸: Á°°µ¦r
¡¦·Êœ˜·ÊŠ ¤Þ¦—´„r
¤–”„µœ˜· ¨œÂ‡Á˜°¦r. (2549). „µ¦˜¨µ—æŠÂ¦¤. „¦»ŠÁš¡¤®µœ‡¦: ¤®µª·š¥µ¨´¥›»¦„·‹´–”·˜¥r .
¤·˜ ´»„¦. (2545). „µ¦˜o°œ¦´Â¨³¦·„µ¦š¸ÉÁž}œÁ¨·«. ¡·¤¡r‡¦´Ê Šš¸É 3. „¦»ŠÁš¡¤®µœ‡¦: Á—º °œ˜»¨µ‡¤
¤‡·— µŠÃ¤. (2544). Áš‡œ·‡„µ¦ f„°¦¤Â¨³„µ¦ž¦³»¤. ¡· ¤¡r‡¦´ÊŠš¸É 3. „¦»ŠÁš¡¤®µœ‡¦: ª·š¥¡´•œr
¤¥« œµª¸„µ¦. (2547). š§¬‘¸°Š‡r„µ¦. ¡· ¤¡r‡¦´ÊŠš¸É 5. „¦»ŠÁš¡¤®µœ‡¦: εœ´„¡·¤¡r¦¦–„·‹ 1991
Á¦¸ ªŠ«r¤–”µ. (2540). ‡¦Á‡¦ºÉ°ŠÁ¦ºÉ°Š„µ¦ºÉ°µ¦„µ¦˜¨µ—. „¦»ŠÁš¡¤®µœ‡¦: ª· ·š›·Í¡´ •œµ.
εœ´ „Šµœ™·˜·Â®nŠµ˜·. «¼œ¥rÁš‡ÃœÃ¨¥¸ °·Á¨È„š¦°œ·„r¨³‡°¤¡· ªÁ˜°¦r. (2553). ‡°¤¡·ªÁ˜°¦r. [°°œÅ¨œr]. Á oµ™¹Š
ŗo‹µ„:
http://th.wikipedia.org/wiki/%E0%B8%AD%E0%B8%B4%E0%B8%99%E0%B9%80%E0%B8%
97%E0%B8%AD%E0%B8%A3%E0%B9%8C%E0%B9%80%E0%B8%99%E0%B9%87%E0%B
8%95. (ª´œš¸É‡oœ o°¤¼¨ : 15 ¤¸œµ‡¤ 2553).
«·¦·ª¦¦– Á¦¸¦´˜œr. (2541). „µ¦¦· ®µ¦„µ¦˜¨µ—¥»‡Ä®¤n. „¦» ŠÁš¡¤®µœ‡¦: εœ´ „¡·¤¡r—°„®o µ
°œ»¡´ œ›r „·‹¡´œ›r¡µœ·. (2547). ‡ªµ¤¦¼oÁ„¸É¥ª„´ŠµœÃ¦ŠÂ¦¤. „¦»ŠÁš¡¤®µœ‡¦: Human Heritage Co.,ltd.
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