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and hatyai city municipality. Data collection was based on questionnaire. The data collected were then analyzed by using
percentage, arithmetic mean, standard deviation, and enter multiple regression. Were to study found that the public, private
and community cooperation model for sustainable tourism development of hatyai city municipality were the cooperation
develops/conserve the resource travels permanently were arithmetic mean at a most level, and factors affecting the public,
private and community cooperation for sustainable tourism of hatyai city municipality were side situation competition way
tourism factor and development tourism administration permanently of hatyai city municipality there is the relation with the
public, private and community cooperation for sustainable tourism of hatyai city municipality on the significantly at 0.001.
Keywords : The Resource Travels, The Environment in The Tourist, Attraction Tourism, Tourism Market
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