full2012.pdf - page 653

„µ¦¡´ •œµŸ¨´¤§š›·Í šµŠ„µ¦Á¦¸¥œÁ¦ºÉ°ŠÁª„Á˜°¦r ¨³„µ¦Á‡¨ºÉ°œš¸ÉÁ·ŠÁo œÃ—¥Äo ‡°¤¡·ªÁ˜°¦r n ª¥°œ
(QKDQFHPHQW RI /HDUQLQJ $FKLHYHPHQW RQ 9HFWRUV DQG /LQHDU 0RWLRQ XVLQJ &RPSXWHU $VVLVWHG ,QVWUXFWLRQ
£µ¦»–¸ ¥r ˜»„¼ÂŠ ¡¨´¥ µªœª¨ ¨³‹·¦£´š¦ £¼n ª´š°Š
3KDUXQHH 7XNVXVDQJ 3DODFKDL .KDRQXDQ DQG -LUDSDW 3RRNZDQWRQJ
š‡´ —¥n°
„µ¦ª·‹´¥œ¸Ê ŗo ¦oµŠšÁ¦¸ ¥œ‡°¤¡· ªÁ˜°¦rn ª¥°œª·µ¢· ·„r 宦´ª·«ª„¦ Á¡ºÉ°Áž¦¸ ¥Áš¸ ¥Ÿ¨´¤§š›·Í šµŠ„µ¦
Á¦¸¥œ¦³®ªnµŠ„¨»n¤š¸É čo¨³Å¤n čošÁ¦¸ ¥œ‡°¤¡·ªÁ˜°¦r n ª¥°œÂ¨³Áž¦¸ ¥Áš¸¥ž¦³· š›· Ÿ¨šµŠ„µ¦Á¦¸ ¥œ—oª¥šÁ¦¸ ¥œ
‡°¤¡·ªÁ˜°¦r nª¥°œ¦³®ªnµŠ„¨»n ¤š¸É¤¸‡³Âœœ‡–· ˜«µ˜¦r ¡ºÊœ“µœ˜ÎÉ µ„´žµœ„¨µŠ ª·Á‡¦µ³®r ‡ªµ¤´¤¡´œ›r¦³®ªnµŠ‡³Âœœ
‡–·˜«µ˜¦r ¡ºÊ œ“µœ ‡³Âœœ°¥n°¥ ¨³‡³Âœœ°ž¨µ¥£µ‡ ¨³«¹„¬µ‡ªµ¤¡¹Š¡°Ä‹š¸É¤¸˜n°šÁ¦¸ ¥œ‡°¤¡· ªÁ˜°¦rn ª¥
°œ ¡ªnµ„¨»n¤š¸ÉčošÁ¦¸ ¥œ‡°¤¡·ªÁ˜°¦rn ª¥°œ¤¸Ÿ¨´¤§š›·Í šµŠ„µ¦Á¦¸ ¥œ¼Š„ªnµ„¨»n¤š¸ÉÁ¦¸ ¥œÂž„˜· „¨»n¤š¸É¤¸‡³Âœœ
‡–·˜«µ˜¦r ¡ºÊ œ“µœ¦³—´žµœ„¨µŠ¤¸‡nµž¦³· š›·Ÿ¨šµŠ„µ¦Á¦¸ ¥œ¼ Š„ªnµ„¨»n¤š¸É¤¸‡³Âœœ‡–· ˜«µ˜¦r ¡º ʜ“µœ¦³—´˜ÎÉ µ
‡³Âœœ‡–·˜«µ˜¦r ¡ºÊœ“µœ °¥n°¥ ¨³„¨µŠ£µ‡ ¤¸‡ªµ¤´ ¤¡´œ›rÁ·ŠÁoœ°¥nµŠ¤¸œ´¥Îµ‡´šµŠ™·˜·š¸É¦³—´ ¨³‡ªµ¤
¡¹Š¡°Ä‹˜n °šÁ¦¸¥œ‡°¤¡·ªÁ˜°¦rn ª¥°œ°¥¼nĜ¦³—´¤µ„š¸É »— ×¥ÁŒ¡µ³°¥nµŠ¥·ÉŠ—oµœÁœºÊ°®µ
‡ÎµÎ µ‡´ šÁ¦¸ ¥œ‡°¤¡·ªÁ˜°¦rn ª¥°œ Ÿ¨´¤§š›·Í šµŠ„µ¦Á¦¸ ¥œ ‡ªµ¤¡¹ Š¡°Ä‹š¸É¤¸˜n°„µ¦ÄošÁ¦¸ ¥œ‡°¤¡·ªÁ˜°¦rn ª¥°œ
$EVWUDFW
7KLV VWXG\ DLPV WR GHVLJQ D &$, OHVVRQ LQ WKH FRXUVH RI 3K\VLFV IRU (QJLQHHUV FRPSDUH WKH DFDGHPLF
DFKLHYHPHQW JDLQHG IURP WKLV PHWKRG DJDLQVW QRUPDO WHDFKLQJ WR FRPSDUH OHDUQLQJ DFKLHYHPHQW JDLQHG IURP &$,
OHVVRQ RI ORZ SURILFLHQW VWXGHQWV DQG PRGHUDWH SURILFLHQW VWXGHQWV WR DQDO\]H WKH FRUUHODWLRQ DPRQJ )XQGDPHQWDO 0DWK
VFRUH 0LGWHUP ([DPLQDWLRQ VFRUH DQG )LQDO ([DPLQDWLRQ VFRUH DQG WR H[DPLQH WKH VDWLVIDFWLRQ RQ WKLV WHDFKLQJ
PHWKRG ,WuV IRXQG WKDW WKH VWXGHQWV ZKR XVHG &$, OHVVRQ DFKLHYHG KLJKHU VFRUHV WKDQ WKH VWXGHQWV ZKR ZHUH WDXJKW LQ
QRUPDO WHDFKLQJ FODVV 7KH JURXS ZLWK PRGHUDWH VFRUHV LQ %DVLF 0DWK KDG KLJKHU HIIHFWLYHQHVV LQGH[ WKDQ WKH JURXS ZLWK
ORZ VFRUHV 7KH VFRUHV RI %DVLF PDWK TXL]]HV DQG PLGWHUP WHVW ZHUH VLJQLILFDQWO\ OLQHDU UHODWHG DW 7KH VWXG\ VKRZHG
KLJK OHYHO RI VDWLVIDFWLRQ RQ &$, OHVVRQ HVSHFLDOO\ LQ WHUPV RI WKH FRQWHQW
.H\ZRUGV &RPSXWHU DVVLVWHG LQVWUXFWLRQ &$, $FDGHPLF DFKLHYHPHQW 6DWLVIDFWLRQ ZLWK FRPSXWHU DVVLVWHG LQVWUXFWLRQ
° ®¨´„¼ ˜¦ª·š¥µ«µ˜¦r µ µ«¹„¬µš´É ªÅž ‡–³«·¨ž«µ˜¦r ¤®µª·š¥µ¨´¥Áš‡ÃœÃ¨¥¸¦µ¤Š‡¨«¦¸ª·´¥ Š ¨µ
° ®¨´„¼ ˜¦ª·š¥µ«µ˜¦r µ µ«¹„¬µš´É ªÅž ‡–³«·¨ž«µ˜¦r ¤®µª·š¥µ¨´¥Áš‡ÃœÃ¨¥¸¦µ¤Š‡¨«¦¸ª·´¥ Š ¨µ
&RUUHVSRQGLQJ DXWKRU H PDLO MLUDSDWBKRQJ#KRWPDLO FRP 7HO H[W
653
การประชุมวิชาการระดับชาติ มหาวิ ทยาลัยทักษิณ ครั้งที่ 22 ประจำปี 2555