เอกสารการประชุมวิชาการและเสนอผลงานวิจัย มหาวิทยาลัยทักษิณ ครั้งที่ 18 2551 - page 122

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Abstract
The aim of this Descriptive research was to delineate customer perception of Service quality
provided by PCU. The sample was 359 PCU customer in Amper Rasada and Hout-Yod, Trang province.
Customer Perception of service quality questionnaire with 5 point Likert scale was developed based
on the study of Ganda (2550) and Parasuraman(1985) Data was analyzed using frequency, percentage,
mean and standard deviation. The result showed that 45.70 % of customers perceived the service quality
at high level ( = 4.05, SD= 0.75 ). The level of customer perception of PCU service quality was high
accoss the 8 dimensions: the staff politeness and caring 4.16, the staff trustworthy (4.14), providing
assured service (4.11), providing equity service to customers (4.08), understanding the customers (4.04),
the staff responsiveness to customer needs (3.99), staff ability in working with community and related
agencies (3.99) the readiness of building, environment, and PCU’s staff in providing service (3.82)
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