เอกสารการประชุมวิชาการและเสนอผลงานวิจัย มหาวิทยาลัยทักษิณ ครั้งที่ 19 2552 - page 615

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*Corresponding author : Ú¦«´¡šr 08-0396-2530Email-oilratana@hotmail.com
ABSTRACT
This research is proposed to study the creation of a farmer community in the Klong Hoi
Khong , Songkhla Province inside the popularity consumers and to study the dynamics flow of
farmers with the adaptive to current consumer trend in the Klong Hoi Khong, Songkhla province
by using the quality research methodology, community culture conception, concept of structures –
operative and current popular consumption concept that in the Klong Hoi Khong, Songkhla
province area scope.
The research found that background of the Peasant Community life, the main group
demonstrate that there are various ways of life such as government official, political official and
leadership community, however the ideology of the farm became from the farmers that are the large
group of people in communities and farmers to their current small group of people, still live in the
community and have the combination of a life that holds the old custom and traditions, beliefs,
values, and although some people do not hold the traditions as strictly of the ancients, but they think
that the farm is the way that they can live in the community. Then for the life of farmers, both are
fighting for their self and family, some part of the way of life still is in the some popularity and
certain values to continue to farm survival in the community that has demonstrated the importance
of structural influences in society and try to agency in from the peasantry.
For a definition of the farmers that are reflect for the adjustment of people in communities
that are rural restructuring by definition thought that how to turn a life as popular consume
conception by the group of farmer will have the various choices that are the part of peasant life,
does not endure and to continue as a relationship of people, individual areas of negotiations in
everyday life, environments and many situations including the social context of a battle interlace by
create the identity community of farmers that caused by the expectations of society, identity of the
farmers who do not only from besides society.
In summary, the structure of social is part that affects with the creation of farmer’s
community identity, but also included the ability to act as a operation in community of farmers in
Klong Hoy Khong and shows that identity of the farmer is as diverse and different from other
groups in society.
Keyword : The Peasant Community, Consumerism, Identity